Fleet management

Audi and corporate fleets: electrification, data and costs at the heart of the transition

Audi Italia met with fleet managers and experts to discuss taxation, telematics and charging. The business sector accounts for 65 per cent of the brand’s registrations.

3' min read

Translated by AI
Versione italiana

3' min read

Translated by AI
Versione italiana

These days, choosing a company car involves much more than just the model, price or lease payment. Companies find themselves having to deal with issues such as tax, mileage, data management and charging infrastructure. All this whilst keeping in mind the need to keep costs down and reduce environmental impact, without compromising operational efficiency.

The topic was discussed in Vairano di Vidigulfo, near Pavia, during “Imprese in movimento verso l’ domani”, an event organised by Audi Italia at the Automotive Safety Centre. Fleet managers and experts from over 120 companies were present at the event. Discussions centred on the new tax rules, how telematics is changing fleet management, and solutions to make the transition to electric vehicles easier.

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The initiative forms part of the “Audi for business” project, a programme devised by the German manufacturer to offer not only its range of models but also consultancy, fleet management and charging services. For Audi, the business sector is of great importance. By 2026, it will account for around 65 per cent of the brand’s registrations in Italia. In the first nine months of this year, Audi delivered more than 58,000 cars, and sales of plug-in models have actually tripled compared with the same period last year, representing an 11.5 per cent increase.

Taxation and digital reporting: the new requirements for businesses

The law on fringe benefits has a significant impact on the composition of company car fleets. During the meeting, accountant Gennaro Farmesio explained the tax implications of each option. Today, companies must consider not only how to manage the vehicles allocated to employees, but also mileage, energy costs and the availability of charging facilities.

Plug-in hybrids, for example, make sense above all for those whose daily journeys are within the electric range, but only if the battery is then recharged regularly. So, making a sensible choice means looking at actual usage, not just tax breaks.

Telematics is another key component. The data collected from vehicles enables us to understand how they are actually used, to identify areas of wastage and to plan maintenance. Artificial intelligence automates part of the work and can even predict the necessary interventions, but the data must be reliable and easily integrated. And here, data protection remains central, and must be managed in accordance with privacy regulations.

That’s not all: this data is also useful for monitoring consumption and emissions, helping companies with their environmental reporting and sustainability planning.

Support and recharging: the value of services

Then there’s the issue of support and recharging, which is now what makes all the difference. Managing a fleet doesn’t end with the handover of the keys. Vehicle availability, maintenance and downtime all have an impact on the bottom line and internal organisation. This is precisely why Audi relies on specialist advisers and dedicated dealerships, supporting businesses every step of the way, both in selecting and managing their vehicles. Sales and after-sales work together.

The switch to electric vehicles, moreover, needs to be planned carefully. Before installing charging points, it is important to understand the actual routes taken, return times and energy requirements, taking all needs into account: business, domestic and even public charging.

From this perspective, the Elli Fleet Charging service provides access, under a single contract, to more than one million public charging points across Europe – including over 75,000 in Italia alone – at fixed rates. Moon Power Italia, on the other hand, specialises in infrastructure for businesses, offering services ranging from design to installation and management of charging systems, including high-power systems or those equipped with energy storage and smart management systems.

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Essentially, for businesses, choosing a company car now means managing a series of interlinked decisions: selecting vehicles based on actual use, keeping costs under control, managing information and ensuring that charging facilities are truly up to scratch. Value for money is not measured solely by technical specifications, but by actual operational needs.

The event in Vairano highlighted precisely this point. Managing fleets today means adopting an integrated approach: cars, digital services, support and charging must all work together, as parts of a single system.

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