Agribusiness

Sandwiches with PDO and PGI ingredients make their debut at Autogrill

Presented the 'Origini Edition' project, an initiative signed by Autogrill and the Qualivita Foundation

by Giorgio dell'Orefice

 (Imagoeconomica)

2' min read

Translated by AI
Versione italiana

2' min read

Translated by AI
Versione italiana

Made in Italy agrifood quality also travels along the Italian motorway network. The 'Origini Edition' project was presented in Rome, an initiative signed by Autogrill and the Qualivita Foundation that focuses on PDO and PGI products, guaranteeing a new and important showcase for products of excellence from Italian territories

The project is also part of the initiatives to enhance the Italian Cuisine UNESCO Intangible Heritage of Humanity, initiatives that emphasise the characteristics of quality, traceability and craftsmanship that represent the competitive advantage of Italian food & wine on the markets.

Loading...

Fostering knowledge of PDO and PGI products

The initiative also responds to the need to promote awareness of PDO and PGI products through targeted communication within the Autogrill network.

The 'Origini Edition' project envisages the development of a periodic selection of exclusive recipes, developed in collaboration with the Qualivita Foundation and the Protection Consortia that include ingredients based on PDO and PGI products.

In Autogrill already over 60 certified products

In this initiative Autogrill - which is part of the global travel retail group Avolta - aims to consolidate its role as an ambassador of Made in Italy with the support of Fipe and the Ministry of Agriculture and Food Sovereignty. On the other hand, already today 75% of food & beverage purchases at Autogrill are made through commercial partners and distributors based in Italia. The offer includes over 60 certified products.

The first three PDO and PGI recipes have been defined

The first three recipes that will be presented to the public have already been defined. The debut will be a sandwich combining Prosciutto di Carpegna Dop, Burrata di Andria IGP and Terra di Bari Dop extra virgin olive oil. A second recipe will highlight the combination of Capocollo di Martina Franca, Burrata di Andria IGP and Toscano IGP olive oil, while a third will celebrate Mozzarella di Gioia del Colle DOP combined with Basil Basil pesto Genovese DOP.

"At Autogrill," commented Avolta's CEO Italy, Massimiliano Santoro, "we are committed to offering travellers products rooted in the values of our culture. The partnership with Qualivita transforms the excellence of PDO and PGI raw materials into a pillar of the offer. The aim is to gradually export this authenticity globally: to share the Italia lifestyle through our international network'.

Initiative also promoted by the Ministry of Agriculture and Fipe

"Origin Edition," commented the director of the Qualivita Foundation, Mauro Rosati, "is a project with a long-term vision, designed to build a platform capable of enhancing the value of PDO and PGI products in travel catering in a continuous and consistent manner. The sandwich represents one of the most immediate and popular symbols of Italian gastronomy and, thanks to the use of PDO and PGI ingredients, it can also become a tool for telling the story of territories, capable of guiding travellers to the discovery of quality products and also reinforcing their attractiveness to tourists'.

'This initiative,' concluded the president of Fipe-Confcommercio, Lino Enrico Stoppani, 'represents a concrete and virtuous example of how collaboration between companies, institutions and the system of protection consortia can significantly strengthen the competitiveness of Made in Italy'.

Copyright reserved ©
Loading...

Brand connect

Loading...

Newsletter

Notizie e approfondimenti sugli avvenimenti politici, economici e finanziari.

Iscriviti