Mobility

Automotive, rental grows by 10 per cent and convinces even private individuals

Aniasa and Dataforce report: 30% of registrations to the sector - Folonari: '2026 to be the year of tax reform, bringing Italy into line with Europe

by Filomena Greco

3' min read

Translated by AI
Versione italiana

3' min read

Translated by AI
Versione italiana

It has conquered 30.6% share in national registrations with a growth trend, as revealed by the data of the analysis conducted by Aniasa (Confindustria) and Dataforce on the 2025 indicators, equal to +10.7% compared to a market that overall lost just over 2% in registrations. For cars the share is 29.5%, in the work vehicle sector it has risen to 39.6%.

The association of rental companies is therefore registering positive signs in both the 'long-term' (+11.6%) and 'short-term' (+19.3%) for cars, while in the light commercial vehicle sector the results are in the red. In absolute terms, registrations by rental companies reached 525,000, over 50,000 more than in 2024.

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Passenger cars made the difference (+13.3%), with a positive result on both 'long-term' (+11.6%) and 'short-term' (+19.25%). Light commercial vehicles, on the other hand, experienced some difficulties (-3.34%), with both types of rental being below par: -1.3*% for 'long-term' and -16.1% for 'short-term'.

"In a four-wheeler market still declining in 2025, rental has confirmed itself as an essential pillar for the automotive industry, consolidating a 30% market share on the national registered car market. A confirmation of the validity of the formula that satisfies the city, tourist and corporate mobility needs of a consumer disoriented by the stop-and-go regulations, but above all by an increase in car purchase and management costs that push him to prefer use to purchase, in order to have certainty about his financial commitments" is the analysis of the new Aniasa president Italo Folonari.

The year 2026 could, according to Folonari, represent a turning point for rental mobility in light of the date set by the enabling act. "We expect to bring our country's car taxation in line with the European average," adds President Folonari.

But what has changed in the ranking of the most rented models? The Fiat Panda remains the most rented car in the long-term, with a total of around 19,400 units from January to December (+2.2%), with a large lead over the other models. Among light commercial vehicles, the most rented model is the Fiat Doblò, with registrations almost doubling (+81.6%). In the next positions are Fiat Ducato (+8.9%), Ford Transit (-7.4%), Fiat Scudo (+39.9%) and Ford Transit Custom (-10.9%).

As far as short-term rental is concerned, the Top 5 cars at the end of 2025 sees the BYS Seal U, a model launched in Italy in 2024, in first place, followed by the MG 3 and the Fiat Panda (-7.1%), which is also third in Q4. In the LCV segment, the Iveco Daily (-28.5%) retains the lead, followed by Fiat Ducato, BYD ETP3, Toyota Proace City and Ford Transit.

In long-term rental, the share of private individuals returned to growth with an initial sign of recovery in 2024, rising 2.3 points to 16.7% share. This year, the share of private individuals reached 20.9%, again approaching 2021 levels. However, almost 80 out of 100 rentals in 2025 will remain the preserve of corporate customers.

In long-term car rental, the most popular fuel supply in 2025 is petrol (including mild hybrids) with a 41% share. In 2025, thanks to the new fringe benefit regulations, plug-ins doubled their volume in the second half of the year, reaching a market share of 12.9%.

Electric cars continue to grow strongly in long-term rental, by 15.9% in Q4, 39.4% for the whole year. Bev's share stood at around 7%, slightly higher than the market average. Among commercial vehicles, electric vehicles took off again in the second half of the year, with +86.7% and 3,472 Bev vehicles.

The year 2025 therefore, Dataforce's processing of MIT and ACI sources shows good performance for both long and short rent. Among the most relevant phenomena is the extreme atomisation of the short-term rental market, both in the car and light commercial sectors. Among cars, more than a quarter of the market is in the hands of small car rental companies, which are active on a regional or provincial basis, and from the rental registrations of dealerships and car manufacturers. Among commercial vehicles, the share held by small companies exceeds 40%.

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