Autopromotec, Enrica Lazzarini appointed new CEO

Autopromotec, the world's biennial automotive equipment and aftermarket exhibition, is changing leadership and appointing Enrica Lazzarini as new CEO and Guido Gambassi as Chief Strategy Officer. The Emilia-based company, which for years has been a point of reference in the world of trade fair events linked to the automotive components industry, has chosen to maintain continuity in the company's management line, making the most of figures who are already present, respected and part of the sector's fabric, appointing Enrica Lazzarini CEO of Autopromotec and Guido Gambassi Chief Strategy Officier.

In the new organisational chart, as early as 5 March 2026, Enrica Lazzarini was assigned the role of Secretary General of AICA - Associazione Italiana Costruttori Autoattrezzature (Italian Association of Tyre Manufacturers), which, together with AIRP - Associazione Italiana Ricostruttori Pneumatici (Italian Association of Tyre Reconstructors), owns the Autopromotec exhibition, whose next edition is scheduled from 26 to 29 May 2027, at the BolognaFiere exhibition centre. "I welcome this new challenge with great enthusiasm," stressed the new CEO, "honoured for the trust placed in me.

Guido Gambassi, on the other hand, adds the role of Chief Strategy Officer to the positions already confirmed in previous years, namely that of Managing Director of EditProm, the publishing company that owns the magazine Pneurama, General Secretary of AIRP and of Federpneus - the National Association of Tyre Specialist Dealers, whose workshop-school is housed at Casa Autopromotec. The new appointments were fully supported by the former Secretary General of AICA, as well as outgoing CEO, Renzo Servadei, who, having decided not to continue with the appointments for personal reasons, has made himself available to provide support for the next edition scheduled for May 2027.