Buying and selling, average discount is -7.6 per cent

Tecnocasa reveals the average discount for the first six months of 2025. On average, negotiations ended with a -7.6 per cent price, slightly down from -8 per cent in 2024, a sign of a still limited supply. The exception is purchases for investment, which are -10.4 per cent.

Reductions in the average discount are also seen in the big cities, from -8.3% in 2024 to -7.9% in 2025. Here too, the smaller property stock and demand increasingly oriented towards properties in good condition or already renovated, reduce negotiation margins. Bologna is the market with the lowest negotiation (-5.8%), followed by Verona (-6.1%) and Milan (-6.3%). At the opposite extreme are Palermo (-11.6%) and Genoa (-10.3%), where oversupply and lower demand liquidity widen the downward space.

In addition to demand, also influencing negotiation margins is the age of the property: used properties are more discounted (-7.8%) than renovated (-7%) and new (-5%) solutions. A dynamic linked to redevelopment costs, which buyers tend to incorporate in the initial negotiation.

Finally, energy class is playing an increasing role. Class A properties see rebates limited to 5.1%, while for class G homes the discount rises to 8.4%. A differential that signals that energy efficiency is now a structural price factor, no longer just an accessory.

On the other hand, looking at the types, the highest decreases concern studio apartments (-9.5%) and council housing solutions (-10.0%), while stately homes (-6.5%) hold up better. Also penalised were basement solutions (-11.6%), multi-level solutions (-9.0%) and ground floors without gardens (-8.3%). On the other hand, discounts for high floors and top floors (around 7%), which are traditionally more in demand and less present on the market, were more moderate.