Nautica

Azimut Benetti confirms itself first in the world and launches the services division

Start of the system that manages the owner's needs for the boat on a turnkey basis. Vitelli appointed president of Altagamma for 2026-2028

by Raoul de Forcade

3' min read

Translated by AI
Versione italiana

3' min read

Translated by AI
Versione italiana

For the 26th consecutive year (out of 33), the Azimut Benetti group has taken first place in the world ranking of manufacturers of yachts over 24 metres and, at the same time, launched the Service division, an innovative system to ensure, for customers acquiring a yacht, a turnkey service, capable of completely managing the owner's needs relating to the vessel. Meanwhile, Giovanna Vitelli, who has long been at the helm (together with CEO Marco Valle) of the group founded by her father Paolo, who passed away last year, has been appointed president of the Altagamma association for the three-year period 2026-2028.

Nearly 163 yachts

As far as the Global order book is concerned, the international ranking edited by Boat international which, since 1992, photographs the entire world production of mega-yachts through data from 190 shipyards operating in five continents, Azimut Benetti is once again confirmed as number one in the world. The company maintains its leadership with 163 yachts under construction, equal to 5,924 metres and 23% of the global market; with a trend that sees an increase in the average length of new projects.

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The performance, explains Vitelli, "reflects the positive results of the financial year ending 31 August 2025: 1.5 billion euro in revenues and an order book that extends to 2029. Moreover, we have initiated the most significant transformation of the last twenty years, with Azimut Benetti group Service division, an ecosystem designed to guarantee peace of mind: the new intangible luxury paradigm".

"Service, strategic frontier"

The concept was born, continues Vitelli, 'from the development of an idea of my father who, already in the early 2000s, had identified services as the future strategic frontier of yachting. Evidence of this is the acquisition of the Lusben refit yard (2000), the foundation, in Viareggio, of the styling & art advisory lounge Yachtique (2008) and the development of the marinas, in which the group has retained a majority shareholding, as destinations for nautical tourism, managed under the banner of quality service".

Now, says Vitelli, "we are taking the next step, with a concept derived from that of company cars: you pay a fee that includes not only the use but the entire management of the boat. In short, a modular and synergic offer built with specialised partners, capable of accompanying the owner every step of the way: from administrative management to innovative usage formulas, from technical services to tailor-made experiential packages: the entire spectrum is covered from start to finish".

New owners, new needs

After all, Vitelli reasons, 'by now, among the new generation of owners, almost no one asks any more, when buying a yacht, to visit the engine room and see what is or isn't there. They just want to enjoy it, a bit like what happens, precisely, with cars".

There are three main service-related areas that will be developed by the group between now and 2028. The first relates to asset value protection. And it consists of a package for controlling operating costs and preserving the value of the yacht over time. The programme combines preventive maintenance (with predetermined costs), predictive systems also based on artificial intelligence and extended warranties.

Then there is crew management: a comprehensive plan that includes selection, continuous training through an ad hoc academy and operational coordination of the crew on board. Finally, the owner experience. For which Yachtique comes into play: an atelier where furnishings, fabrics, materials and works of art can be chosen by the owner, together with the designers. After the yacht has been delivered, the journey can continue through the concierge service, guaranteed by the group's global partners, or through a dedicated programme at the owners club.

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