Haute Couture in Paris / 3

Balenciaga, Demna's masterful and necessary farewell. New and convincing start for Maison Margiela

The latest collection for the fashion house is a summa of his theory and aesthetics. Black humour for Viktor & Rolf, Glenn Martens writes a new, theatrical chapter in his debut at Margiela  

Kim Kardashian indossa un look della collezione Haute Couture Balenciaga per l’AI 25-26

3' min read

3' min read

Concluding is an art that is hardly practised in fashion. Many of the final collections of a creative direction are only a posteriori, after the announcement of the separation, whether consensual and planned or sudden and belligerent.

That the one presented by Demna on Wednesday morning in the Balenciaga couture salons on Avenue George V would be the last collection for the venerable maison - which Demna himself has brought to stellar heights and profits with a unique amalgam of talent and cynicism - had been known since last March, when he was appointed creative director of Gucci. This gave it a whole other context and a whole other spirit: at once lyrical and recapitulatory, while at the same time highlighting how necessary and timely the conclusion was.

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Demna's journey into the severe language and perfectionism of the form of the inimitable Cristobal had come to an end a few seasons ago, sclerotizing into a powerful, abrasive, shining formula, but like all formulas destined to create addiction and from there boredom. It is Demna himself who says this between the lines, emotionally, at the end of the show, in some way handing over the not easy inheritance to Pierpaolo Piccioli, his successor: "One of my difficulties, here, was moving within a code that was too narrow for what the business has become: that's why I had to put so much of myself into it".

Farewell is an essay in Fashion - with a strictly capitalised M, a rarity - that adds nothing to what has already been done but which seals the folder with wax for the archives of history. Everything is there Demna: the extreme constructions, the relentless taste for tailoring, the distortion of the everyday, the struggle between dress and body, the trash and the glamour. All his characters are there, too, who have now become mannered. Hungry again with insatiable bulimia, the system now awaits him at the next exam in Italian clothes. As well as necessary, change is inevitable.

Balenciaga, la collezione per l’AI 25-26

Photogallery25 foto

At Viktor & Rolf the darkness is pitch black, the blackness is absolute, the conceptuality maximum. All of this, however, is diluted by a good dose of humour: cold, very cold, Nordic, but still so. The idea is effective: the clothes, identical, come out in pairs: one is inflated to the extreme with coloured feathers, while the other is floppy, empty and deflated. Interpretation is free: a reflection on the ubiquity of down? Or perhaps a thought on the pre- and post-Ozempic body? On eating to protect oneself and starving to disappear? Difficult to decide - the duo speaks of a homage to feathers as a topos of couture, but one appreciates the expertise in the execution, although this is only an exercise in style.

The closing of the week is a new beginning - cyclicity and rebirth are the true time of fashion -, with Glenn Martens taking over the reins of Maison Margiela by looking back at the work of Martin, the indispensable founder, as well as that of his immediate but anonymous successors - including Matthieu Blazy - without forgetting the highly transformative decade of John Galliano.

This is to say that although Martens wants to reconnect in some way with his origins, he nonetheless inherits a maison with a mutant and composite identity, a bit like in those horror films in which genetic experiments alter DNA in ever more profound ways, and there is no way back to the beginning. In this atelier/laboratory full of test-tubes and hybrids, Martens moves recklessly and confidently, allowing the fragments of identity to reassemble into a new design, made up of crumpled historicity, imaginative accumulations, flaking surfaces and incongruous materials, but also clothes of naked purity.

The veils Martin used to hide the models' faces are now masks, if not helmets. It is all very theatrical, when Martin was a supremely inspired realist, and this is certainly something to focus on, even in the knowledge that we live in the age of permanent fiction. But the search for the mestizo as an aesthetic and material sign has an afflatus that intoxicates and fascinates.

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