Batteries, for Chinese Sungrow revenues to grow by 30% in Italy in 2025

Sungrow, the Chinese giant of renewable energy technologies, estimates to close 2025 with revenues growing by 30% in Italy. In 2024, the subsidiary in our country, officially established in 2018, had recorded a turnover of 63 million, while the group globally had consolidated $11 billion.

"In these seven years we have grown from a team of a few people to 40 employees, and we count on hiring more," explains country manager Massimo Bracchi. 'In Italy Sungrow,' he continues, 'has no production facilities, we are a sales and consulting subsidiary for the energy and efficiency sector. In 2024 we laid the foundations for the 2025-27 business plan, which will lead to significant growth. The plan is based on two assets: skills and innovation. Globally, Sungrow has managed to evolve from a company focused on solar to having three focuses: photovoltaics, which remains core, storage systems, and electric mobility. It is investing in these three areas in Europe and in Italy'.

Sungrow produces inverter solutions of various sizes for solar power plants, batteries for energy storage - from domestic to utility scale, integrated and stand-alone - and charging stations for electric vehicles. By June, it had installed 870 GW of power electronic converters worldwide. It has 7 thousand out of 18 thousand employees dedicated to research and development. 'In this context, Italy is strategic,' Bracchi explains, 'it has had to face complex challenges related to its energy strategy, it has strongly growing consumption, with the first upward trends also for data centres. Moreover, the impact of energy costs on business competitiveness, investor attractiveness and household accounts is of national interest'. Sungrow fits into the country's transition path with technology solutions and services.

Italy has also launched mechanisms in recent years that have supported the market: 'Ecobonus and National Energy Income, for example, for households. And then Fer X for renewables, Macse and Capacity Market for storage,' the manager lists. 'With Ep Produzione,' he adds, 'we have a supply agreement for a 220 MWh energy storage project in Sicily, in Trapani. We have a pipeline of 1 GW batteries in Italy, which will be ready between 2026 and early 2027, and the same in solar'.

Bracchi also points to another interesting tool in Italy: 'For companies, the hyper-amortisation, especially with investments of up to 2.5 million, will be extremely relevant. And it is no coincidence that the company has recently presented a storage solution for the industrial and commercial segment designed precisely for Italian companies: the PowerKeeper series allows flexible energy storage in a 12.5 kWh modular design. "It is a tailor-made system for a sector, the business sector, that has made a virtuous move on the photovoltaic side in recent years. And while the Superbonus has pushed domestic storage systems and the Macse is now supporting utility scale ones, the industrial part has remained at a more immature stage. We have invested in dedicated solutions and we expect the breakthrough year to be 2026, also thanks to the hyper-amortisation,' Bracchi emphasises.