B&B Italia, industrial leverage between heritage and new markets

In the midst of the transformation of the high-end furniture sector, increasingly oriented towards iconic and durable products, B&B Italia chooses to face 2026 by focusing on what has built its global success: design. The year marks a symbolic and strategic passage at the same time, with the brand's 60th anniversary becoming an opportunity to reaffirm the company's role as a platform for contemporary design.

This year's return to the fair - after an absence of 25 years - takes the form of a veritable manifesto. The layout, conceived with an almost museum-like slant, brings together new indoor and outdoor collections signed by leading designers such as Vincent Van Duysen, Michael Anastassiades, Jasper Morrison, Antonio Citterio and Ronan Bouroullec. Alongside the novelties, there are reinterpretations of historical heritage such as the re-edition of the Nena armchair, designed in 1984 by Richard Sapper, and a limited edition version of the Catilina designed by Luigi Caccia Dominioni in 1958.

In Milan, in the spaces of Via Durini, the exhibition "B&B Italia Before & Beyond" takes shape, an itinerary that interweaves the sixty years of the company with the centenary of the founder Piero Ambrogio Busnelli. A story that also includes the Maxalto collection, an expression of timeless elegance designed by Antonio Citterio, and accompanies the launch of the new brand identity: a renewed visual system that links historical icons and new products.

In economic terms, the group ended 2025 with a turnover of 250 million euro, slightly down from 263.4 million euro the previous year, reflecting a physiological normalisation of the high-end segment after years of sustained growth. The international component remains central, accounting for about 80% of turnover and thus confirming the company's global vocation.

The geography of the markets shows a consolidated but evolving structure. The Emea area continues to be the main presidium, while North America and the Middle East are strengthening especially on the front of large contract projects and collaborations in the B2B segment. More complex, but rich in potential, is the Asia-Pacific context, where expansion continues through targeted openings and a growing presence, as demonstrated by the recent inaugurations of monobrand stores in several strategic cities and the debut of the first store entirely dedicated to outdoor products in Sydney.