Borse, dividendi mondiali oltre i «rumori di fondo»: primo trimestre da record
di Maximilian Cellino
by Jo Ellison
Fashion loves theatre, and nothing confirms this more clearly than Haider Ackermann's first fashion show for Tom Ford in Paris last March. This tale begins in 2022, when Tom Ford sells the brand that bears his name to Estée Lauder Companies for $2.8 billion. Ford leaves the company in 2023 with Domenico De Sole in the role of president of Tom Ford International, while retaining tacit influence over the brand's future plans. Tom Ford's first post-Ford designer, Peter Hawkings, had been working with Ford since 2006 (he had started working with him at Gucci), but left after a year, reportedly due to a rift with the founder. Meanwhile, last January, the Ermenegildo Zegna Group (which manages the brand's business) reported a 33.5 per cent growth in revenues to EUR 314.5 million from 2023-2024.
Ackermann was appointed creative director in September 2024. A Frenchman born in Colombia, best known for the brand that bears his name, he retired from his company in 2020 after a dispute with his business partner. In the following years he collaborated with well-known names - Augustinus Bader and Fila, and as a guest designer for Jean Paul Gaultier - and was appointed creative director of Canada Goose. The call from Tom Ford set in motion his creative renaissance, a redemption and blessing coming from Ford himself.
When the curtain opened on the fashion show in March, out came grey double-breasted suits, neon-coloured tailoring pieces, black leather, loose-fitting coats and pleated dinner jacket shirts. A mood that was at times equivocal, excellent, romantic, surprising and edgy. At the end of the show, Ackermann took a bow to the notes of Nick Cave's ballad Into My Arms and, at the climax of the song, hugged Tom Ford: the web went crazy.
"Haider's debut was a masterpiece of fusion between two creative worlds," says Tiffany Hsu, Mytheresa's group purchasing and fashion manager. "Expectations were very high, and he met them," adds Sophie Jordan, men's fashion buying director also of Mytheresa. 'He stood out for his outerwear. And without a doubt the most convincing pinstripe fabrics of the season - a major trend for autumn-winter 2025 - came from his collection."
A few months later, the designer is sitting on a balcony above Tom Ford's headquarters on rue de Beaujolais in the first arrondissement. The offices, moved last year from London, are curious, and his room has a splendid view of the Jardin du Palais Royal. When we meet him, Ackermann, 54, is dressed in black and drinking an espresso. His manner moves swiftly from deep intensity and seriousness to flashes and coup de théâtre. Taking on the new role was extremely complicated, he explains. "This is because Tom Ford is alive, everyone knows him and knows what he is like. So I realised I had to make a collection for him. Otherwise, it would have been better to leave it alone. So, for my first fashion show, I literally let myself go into his arms. My aim was not to please him or Domenico De Sole, but to reassure them,' he adds. 'I had told the maison that unless I had the blessing of Mr Ford himself, there was no point in me staying. If I had been able to reassure them, then I would have had the green light."