The Danish Flatpay becomes a unicorn with the Pos for merchants invested in by Paolo Maldini

More than 1,400 employees, 330 of which are in Italy, 60,000 connected merchants, 18,000 Italians, and more than five million pizzas paid annually with its terminals: these are the numbers that have enabled the Danish Flatpay to achieve unicorn status in little more than three years.

After a year that saw revenues rise by more than 400%, the fintech closed a EUR 145 million round of financing led by Avp, with participation from Smash Capital and existing investors, reaching a valuation of EUR 1.5 billion, making it the fastest Danish company to achieve this status. The new resources will be used to further accelerate expansion, both in existing markets and in new areas.

Founded in 2022, Flatpay will end 2025 with a turnover of around EUR 125 million. It currently has 1,400 employees globally and aims to increase both the number of full-time employees and its revenue tenfold by 2029. The fintech's goal from the outset is to revolutionise the payment experience for merchants by offering full transparency, simplified hardware and high-quality customer service.

"Our way of presenting ourselves has been from the very beginning to meet and look all our new and potential merchants in the eye, so that we can explain what Flatpay is and how we operate: our customers get transparency and know exactly what they are paying for every time they generate revenue," says Sander Janca-Jensen, CEO and co-founder of the fintech.

Since 2022, Flatpay has expanded into the UK, Finland, Germany, Italy and France. In Italy, it now employs more than 330 people and plans to reach 550 in the next three years. More than half of its 18,000 customers in Italy operate in the food & beverage sector. Its partners also include a well-known name in football such as Paolo Maldini, who joined the team sharing the reliability and attention to the needs of small shopkeepers.