Beauty

Beiersdorf (Nivea), record turnover at 9.5 billion (+11%)

The coupon will be one euro per share (+43% compared to 2022) and the group will initiate a share buy-back programme of up to 500 million

by Mo.D.

FILE PHOTO: Nivea bottles are seen on a production line at the plant of German personal care company Beiersdorf in Hamburg, Germany, February 28, 2023. REUTERS/Fabian Bimmer/File Photo

4' min read

4' min read

Record sales in 2023 for German Beiersdorf. Group sales of the Nivea brand reached EUR 9.5 billion with an organic increase of 10.8 per cent. Despite significant investments, the operating result (Ebit, excluding special factors) rose from EUR 1.158 billion in 2022 to EUR 1.268 billion, with an improvement in the EbitT margin of 13.4% (2022: 13.2%).

In light of the financial year's results, the board and supervisory board plan to increase the dividend by 43 per cent compared to the previous year and the distribution of a coupon of EUR 1 per share will be proposed to the shareholders' meeting on 18 April 2024. At the same time, Beiersdorf will initiate a share buy-back programme of up to EUR 500 million.

Loading...

The group's Frankfurt-listed share closed slightly lower today (-0.41%), but the balance of contracting over the past year remains 18% positive.

Results 2023

.

"In 2023, we were the fastest growing company in the beauty industry worldwide and delivered on our promise of profitable growth. Nivea recorded impressive growth levels in all regions and categories, leading to record sales of more than EUR 5 billion. The strategic recalibration of Nivea's operating model towards a more globalised and digital approach is producing the desired results and laying the foundation for continued growth,' comments Vincent Warnery, CEO of Beiersdorf and continues: 'Our Derma division also grew by 24%, marking the third consecutive year of double-digit growth for our Eucerin and Aquaphor brands. This success makes us confident in our goal to become the best skin care company in the world, a vision that requires constant updates. 2023 was also a year marked by substantial strategic investments in our digital and physical infrastructure, our innovative strength, our commitment to sustainability and to people. These steps lay the foundation for strong and steady growth in the future."

The consumer division

.

The consumer division recorded sales of EUR 7.8 billion and double-digit organic growth of 12.5%. "Crucial was the balance between volumes and prices as well as efficient cost management. The development was also driven by the continued success of the e-commerce business, which recorded 19 per cent growth and an excellent performance in the market in 2023,' reads a group note.

In terms of geographical breakdown, Beiersdorf achieved double-digit growth in almost all regions, with the Latin American region showing the highest increase of 25.6%. This led to an expansion of the consumer division's Ebit margin (excluding 'special factors') by 60 basis points to 12.9 per cent. Ebit (excluding 'special factors') increased to EUR 1,002 million (2022: EUR 880 million).

Nivea - together with Labello - achieved its best performance since 2000, exceeding the 5 billion euro sales mark for the first time in its history. Nominal sales of EUR 5.2 billion in 2023 translate into organic growth of 16.2 per cent.

Derma Division

.

The derma division, with the brands Eucerin and Aquaphor, continued its impressive success with an organic sales growth of 24.0 %. Nominal sales grew by EUR 1.3 billion. "This result was driven by the strong global performance of the Sun Care product range, the continued expansion of the e-commerce business, the popularity of products with the star ingredient Thiamidol and the success of this line in Latin America, the Middle East and Africa. In addition, Aquaphor in the US recorded its best performance to date in terms of organic and nominal sales,' the note explains.

Healthcare Division

.

The healthcare division, which mainly comprises the Hansaplast and Elastoplast plaster brands, recorded organic sales growth of 4.2% and achieved sales of EUR 267 million. This increase was driven by sales of large plasters for post-operative wound care and several brand innovations in the wound care category. All major markets contributed to the growth.

Luxury Brands

.

The slowdown in sales in the travel retail sector and mainland China in 2023 caused a drop in organic sales for the luxury division's brands in the last fiscal year, with La Prairie down 15.4 per cent and Chantecaille down 18.4 per cent. "Market circumstances led to the timely decision to use 2023 as a transition year to reorder inventory and normalise inventory levels for both brands," the group explains. Beiersdorf now intends to return to growth with La Prairie and Chantecaille in 2024 through healthy stock levels, product innovations, an improved e-commerce setup and expansion of the travel retail business.

Business Tesa

Tesa recorded slight growth in the fiscal year 2023 and sales of EUR 1.7 billion, which translated into an increase of 3.2% in organic terms. The main driver of this positive development was the Industry division, which saw an organic sales growth of 3.7 per cent.

Tesa's consumer division recorded organic growth of 2.5%, fuelled by successful launches despite a difficult market environment in Europe and Latin America. EBIT (excluding special factors) fell to EUR 266m, with the EBIT margin dropping 70bps to 16.0% (2022: 16.7%).

Estimates 2024

.

Beiersdorf expects above-market sales growth for the full year 2024, with the consumer segment expected to generate mid-single-digit organic sales growth. Ebit margin (excluding 'special factors') is expected to be 50 basis points above the previous year's level, in line with the segment's medium-term goal of profitable growth.

For the Tesa business, Beiersdorf expects organic sales growth in the low to mid-single digits in 2024, subject to uncertain market development. The Ebit margin (excluding 'special factors') is expected to remain at the previous year's level.

Based on the forecasts for these two business segments, the Group's organic sales growth is expected to be in the mid-single digits and the consolidated EBIT margin (excluding 'special factors') will be slightly above the previous year's level.

Copyright reserved ©
Loading...

Brand connect

Loading...

Newsletter

Notizie e approfondimenti sugli avvenimenti politici, economici e finanziari.

Iscriviti