Beretta Holding, agreement with Ruger Americans

After months of tension, an agreement has been reached between Beretta Holding and the Americans of Ruger: Beretta will rise to 25% of the capital with a partial takeover bid at $44.80 per share and will appoint two members of Ruger's Board of Directors. "The two groups will work together from today on the medium to long-term development of Ruger," reads a note. Ruger will remain a US-listed company. With the transaction Beretta Holding further strengthens its position in the US, where it already operates nine companies and generates about 39% of its turnover. At the opening on Wall Street, the stock rose 0.21% to $43.29.

"This agreement is strategically valuable and will benefit all Ruger's stakeholders," said John Cosentino, chairman of Ruger's board of directors, in a note. "It will allow for a productive partnership with Beretta Holding, while preserving Ruger's independence and governance standards.

The American group, which has three brands Ruger, Marlin and Glenfield with 40 production lines, will remain a listed company, preserving its brand, history and strategic direction as a company specialising in sporting arms.

Satisfaction at Beretta, which already owned 10% of Ruger, for the agreement reached after weeks of tension with the board of directors, which had gone so far as to erect a barrier to entry for those owning more than 10%: the offer pays a 20% premium on the share price of the last 60 days from the day the offer was launched: "This collaboration is fully in line with the group's strategy to further strengthen our presence in the United States, a key market where we have been active for several decades, and reflects our commitment to continuous long-term development," said Pietro Gussalli Beretta, chairman and CEO of Beretta Holding.

Beretta Holding, the famous arms manufacturer founded in 1526, reported revenues of $1.9 billion in 2025 of which 40% in the USA and an Ebitda of $287 million. It has been present in the USA for 40 years and has nine companies with four plants plus one under construction. The three divisions of optics, ammunition and weapons make it an integrated group with growing interests in the defence sector, which now accounts for 40% of turnover with investments in technology and research. The traditional civil sector with weapons for sport and hunting continues to play a central role with stable growth rates.