Biagini, from tradition to restyling via the city basket
The historic brand taken over by the Amidei family lands at Harrods and Barney's focusing on iconic bags and artistic collections
by Paola Dezza
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2' min read
2' min read
A small family business, artisan in the world of leather goods and handbags that, after buying the Biagini1968 brand during 1999, decided to relaunch it from January 2022 with a new image, removing the date and leaving only Biagini and designing an innovative collection. The Amidei family thus took the field by deploying different skills and professionalism. From Valentina, who is the brand's creative director, to her brother Luca, who is in charge of the men's collection, and her sister Elisa, who oversees the company management, while her mother follows quality control.
"The workshop's adventure began in 1984 by decision of my father Alberto, who is an artisan entrepreneur in charge of the handbag production section and who started working in this field at the age of 16 with a master leatherworker from Modena, while in the evenings in the barn of his grandparents' country house he practised the technique until, at the age of 24, he was able to open his own leather goods shop with some friends,' Valentina recounts.
"This year we are celebrating 40 years of activity," says Valentina, "even though the brand was born in 1968 in Bologna from the inspiration of Silvano Biagini, a brand that we have taken over and relaunched, with some important changes: we have introduced the colour green and a wave stroke in the logo.
Based in Modena, the team now consists of 24 people in total who are involved in production and also in international sales.
The products? From the iconic straw bags to the leather collection with handles dedicated to animals. "The basket was reinterpreted in 2022, when we introduced the world of the resort," says Valentina. "So we introduced baskets from the basic leather up to crocodile and ostrich combinations, and we sell many of them all over the world. These baskets are not only a beach accessory, but are also carried in the city. They range from Le grand panier Wave in olive, copper, apple and orange to Le grand panier voyage, all with a detachable pocket that becomes a real small shoulder bag".
