Soft drinks, Polara grows and launches limited edition on the Infiorata di Noto

A growing turnover, a new partnership that aims to strengthen the brand's link with the territory. Polara, the historic Sicilian soft drink company founded in 1953, closed 2025 with revenues close to 16 million and a 10% growth over the previous year. A brand increasingly linked to its international vocation: today Polara exports to over 50 countries and achieves 30% of its turnover on foreign markets. A global presence that the company has chosen to link to one of the most recognisable symbols of Sicilian culture: the Infiorata di Noto, scheduled from 15 to 19 May.

This is how thelimited edition 'Infiorata di Noto 2026' was born, a collection of designer bottles designed to transform three of the brand's iconic products - Chinotto di Sicilia, Limonata di Sicilia and Mandarino Verde di Sicilia - into small collectors' items, capable of telling the story of Sicily through colours, shapes and references to the floral tradition of Noto. "We want to pay homage to our land, enhancing our culture beyond the borders of Sicily," says Giuseppe Polara, the company's sales manager. "For us, the Infiorata di Noto represents not only a tradition, but a heritage of creativity and identity that deserves to be valorised internationally.

For Polara, the operation is part of a broader process of strengthening the relationship between business, territory and culture. The graphic design of the bottles stems from the involvement of young creative talents, called upon to reinterpret motifs, geometries and colours of the Infiorata. The result is a dialogue between the tradition of the Infiorata masters and a contemporary visual language, designed to make the Sicilian identity of the product immediately recognisable. The limited edition dedicated to the Infiorata will be distributed in the main commercial channels, in Italia and abroad. Each bottle will thus become a sort of ambassador of Sicily: not just a drink, but a tale of a territory that is trying to transform its cultural roots into economic value, brand identity and international presence. 'Through these bottles we tell an authentic Sicily, made of beauty, quality and deep roots,' adds Giuseppe Polara. "It is the task of those who do business to enhance the beauty of their origins and their territory."

The year 2025, meanwhile, has consolidated the company's production size: Polara has produced 55 million bottles, of which 30 million in glass and 25 million in Pet. Turnover is evenly distributed among the main sales channels: 35% comes from retail-discount and another 35% from the Horeca-Food service sector.