Billoo, the benefit company that helps consumers control bill costs

For many consumers, the bill is indecipherable. Billoo is a Parma-based startup co-founded in 2019 by current president Giovanni Baroni, an entrepreneur who had already started an energy supplier company in 2010 and who then embarked on the new project. The aim is to provide consumers with an easy way to get feedback on their bills.

A funding round from private investors raised one million euros; and in 2023, the Billoo app arrived.

Consumers can register for free, upload their bills in pdf format, and get a rating ranging from one to 10 based on the costs incurred (where 6 represents sufficiency). In the first 12 months, the service gathered almost 150,000 users to reach the current 400,000 subscribers; between 2,000 and 4,000 bills are uploaded to the app every day.

The other aspect of the business and the component that accounts for almost all of the start-up's turnover consists of agreements with suppliers. These join Billoo in order to be able to intercept the needs of users and offer alternatives to those who want to change tariffs. It is a model that has been successful, so much so that revenues have increased from EUR 140,000 in 2021 to EUR 1.8 million at the end of 2024, with a Cagr of 136.25%, which has allowed Billoo to rank thirteenth on the Sole 24 Ore-Statista's 2026 Growth Leaders list, and first among companies in the It and software sector.

The very structure of the business prompted Baroni first to structure Billoo as a benefit company and later, in 2025, to achieve B Corp certification, thus obtaining a double certificate of the start-up's social commitment. Transparency and protection in the use of personal data, attention to workers' conditions and concrete initiatives on the territory are the three guidelines of this focus. "We want to play an active and important role in the community in which we operate. In March, for example, we went to the streets and answered questions from passers-by about their bills. And soon we will be launching new social initiatives that we want to pursue together with other B Corps in the area,' Baroni comments. The benefit nature has indirectly contributed to Billoo's success: 'Our headquarters is in Parma, certainly not in Silicon Valley. Yet we have never had problems finding talent and building the right team without which we would not have achieved the same results. The credit,' he concludes, 'is also due to our focus on creating a working environment that is open, welcoming and aligned with our social values'.