Biodiversity, more than 9 out of 10 Europeans push for protection (also) for economic reasons
While in the spotlight are issues of geopolitical instability in key areas, rising energy costs and the possible impact on inflation, EU citizens' attention to sustainability issues seems to be unwavering. According to the 2026 edition of the Eurobarometer on Biodiversity, which polled the opinions of 26,500 Europeans in February and March 2026, more than nine out of ten people recognise the importance of halting biodiversity loss as a matter of responsibility, well-being, supporting long-term economic development and combating climate change. For 96 per cent, we have a responsibility to take care of nature; for 94 per cent, biodiversity and the health of nature are essential in long-term economic development.
Among the main concerns of Europeans, pollution stands out: it is considered a threat to biodiversity by an average of 90% of respondents per country. In Italia, for example, the percentage is 96%, of which 58% consider it very important and 38% fairly so. Overall, the opinion seems to have softened compared to previous editions: the number of respondents considering the impact 'very important' has dropped by five points, but it is still a priority. Other threats include man-made damage - such as industrial disasters - at 92% and the conversion of natural areas into land for other uses (90%).
Commissioner Roswall: 'Healthy ecosystems foundation of competitive economies'
"This year Green Week focuses on a simple but powerful truth," said Environment Commissioner Jessika Roswall in her opening speech at the event: healthy ecosystems are the foundation of resilient and competitive economies. And they are also essential for our security. They purify water and air, stabilise soils, pollinate crops, regulate the climate and protect our coastlines'. The Environment Commissioner emphasised three conclusions: "Our businesses and economies need the natural world; there can be no competitive economy on a dying planet, no lasting security on an unstable Earth; investing in ecosystems is one of the smartest economic decisions we can make".
The restoration of nature is a priority for citizens
Returning to the survey, half of the Europeans interviewed for the Eurobarometer on Biodiversity want the European Union to 'restore nature and biodiversity to remedy the damage caused by human activities', believing this to be a priority action on the part of the Union. The most supported local initiatives to protect and restore nature are 'providing adequate financial support to those directly affected (farmers, fishermen, land managers and local communities)', indicated by 45 per cent of respondents, and 'establishing clear and easily understandable rules for businesses', supported by 44 per cent.
Applying rules and new consultations
The regulatory issue is therefore also important in the eyes of citizens. Despite the fact that the parable of the Green Deal - the strategy launched by the European Commission in 2019 to flesh out the goal of climate neutrality in 2050 - has experienced a partial slowdown and some of its key measures, such as the Csrd and Csddd directives, have been substantially downgraded by the Omnibus packages, the European Union has not shelved draft legislation to help businesses remain competitive in the decarbonisation process (this is what the Clean Industrial Deal is all about) and has persevered in the protection of nature.

