World Environment Day

Biodiversity, more than 9 out of 10 Europeans push for protection (also) for economic reasons

by Marta Casadei

Beautiful ripe cornfield in rural landscape with forest on horizon and blue sky background. Agricultural crop harvest KPixMining - stock.adobe.com

5' min read

Translated by AI
Versione italiana

5' min read

Translated by AI
Versione italiana

While in the spotlight are issues of geopolitical instability in key areas, rising energy costs and the possible impact on inflation, EU citizens' attention to sustainability issues seems to be unwavering. According to the 2026 edition of the Eurobarometer on Biodiversity, which polled the opinions of 26,500 Europeans in February and March 2026, more than nine out of ten people recognise the importance of halting biodiversity loss as a matter of responsibility, well-being, supporting long-term economic development and combating climate change. For 96 per cent, we have a responsibility to take care of nature; for 94 per cent, biodiversity and the health of nature are essential in long-term economic development.

Among the main concerns of Europeans, pollution stands out: it is considered a threat to biodiversity by an average of 90% of respondents per country. In Italia, for example, the percentage is 96%, of which 58% consider it very important and 38% fairly so. Overall, the opinion seems to have softened compared to previous editions: the number of respondents considering the impact 'very important' has dropped by five points, but it is still a priority. Other threats include man-made damage - such as industrial disasters - at 92% and the conversion of natural areas into land for other uses (90%).

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Commissioner Roswall: 'Healthy ecosystems foundation of competitive economies'

"This year Green Week focuses on a simple but powerful truth," said Environment Commissioner Jessika Roswall in her opening speech at the event: healthy ecosystems are the foundation of resilient and competitive economies. And they are also essential for our security. They purify water and air, stabilise soils, pollinate crops, regulate the climate and protect our coastlines'. The Environment Commissioner emphasised three conclusions: "Our businesses and economies need the natural world; there can be no competitive economy on a dying planet, no lasting security on an unstable Earth; investing in ecosystems is one of the smartest economic decisions we can make".

The restoration of nature is a priority for citizens

Returning to the survey, half of the Europeans interviewed for the Eurobarometer on Biodiversity want the European Union to 'restore nature and biodiversity to remedy the damage caused by human activities', believing this to be a priority action on the part of the Union. The most supported local initiatives to protect and restore nature are 'providing adequate financial support to those directly affected (farmers, fishermen, land managers and local communities)', indicated by 45 per cent of respondents, and 'establishing clear and easily understandable rules for businesses', supported by 44 per cent.

Applying rules and new consultations

The regulatory issue is therefore also important in the eyes of citizens. Despite the fact that the parable of the Green Deal - the strategy launched by the European Commission in 2019 to flesh out the goal of climate neutrality in 2050 - has experienced a partial slowdown and some of its key measures, such as the Csrd and Csddd directives, have been substantially downgraded by the Omnibus packages, the European Union has not shelved draft legislation to help businesses remain competitive in the decarbonisation process (this is what the Clean Industrial Deal is all about) and has persevered in the protection of nature.

The European Biodiversity Strategy, which is one of the pillars of the European Green Deal, aims, by 2030, to implement a series of actions to reverse the degradation of ecosystems: to legally protect at least 30% of the land surface and 30% of the marine areas, effectively expanding the Natura 2000 network of protected areas, established in 1992 with the Habitats Directive (92/43/EEC); to restore ecosystems and at least 25,000 km of free-flowing rivers; to work towards a global agreement on biodiversity at the United Nations.

This is also the context for the Nature Restoration Law, approved at the end of the first term of the Von Der Leyen Commission: the European regulation, in force since 18 August 2024, envisages the restoration of at least 20% of marine and terrestrial areas by 2030, while by 2050 90% of areas considered to be in poor condition must be restored. "The Nature Restoration Act," Roswall said in his opening speech at Green Week, "is a key piece of our legislation and aims to restore wetlands, rivers, forests, urban green spaces, marine ecosystems and farmland. Right now we are helping Member States in the preparation of their national plans, carefully adapting them to local contexts and needs'. The first deadline for European states is 1 September 2026 when they will have to submit their first National Restoration Plan - which will contain measures to be implemented, funds and a 'timetable' - to the European Commission.

2026 will be a decisive year for the revision of two key directives in the EU's approach to biodiversity: the aforementioned Habitats Directive and the Birds Directive (2009/147/EC). Both are open for a consultation phase that will end on 10 August 2026.

Economic support between the new architecture of EU funds and new instruments

Next to the legislative topic, there is that of economic support. The Multiannual Financial Framework proposed by the EU Commission for the period 2028-2034 and still under "negotiation" between the co-legislators envisages a change in the architecture of the European funds with the deletion of some programmes specifically dedicated to the environment, such as Life, while keeping about 35 per cent of the budget allocated to these topics. Biodiversity should remain central: "Public funding is essential," said Roswall. The EU has set itself an ambitious target: to allocate 10 per cent of the European budget to biodiversity by 2027. Within seven years, the total amount will be well over EUR 100 billion. Public funding alone is not enough.That is why, last July, the Commission published a roadmap to Nature Credits.The idea is simple: positive actions for nature, such as restoring wetlands or improving soil health, can be measured, certified and recognised. Companies, financial institutions and public bodies can invest in these initiatives and people such as farmers and forest owners can be rewarded for protecting ecosystems. Right now we are developing systems and frameworks that can give investors confidence'.

Italians more aware than average of biodiversity issues

The Italian situation photographed by the report shows a higher level of awareness of the concept of biodiversity, with 58% of people admitting to knowing what it is, compared to 55% of the European average, with a peak of 72% among 29-35 year olds (the EU average is 62%). For our fellow countrymen, the three priorities for action by the EU institutions are to restore nature and biodiversity to remedy the damage caused by human activities (intensive agriculture, forestry and fishing, unsustainable tourism); to ensure that biodiversity issues are taken into account when planning investments for new infrastructure; and to implement existing regulations protecting nature and biodiversity more effectively. 57% of the Italians surveyed do not know what the Natura 2000 network is, but most (63%) consider it very important to avoid the destruction of unique areas on land or at sea; to protect endangered animals and plants (58%) and to promote nature-friendly land use (57%).

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