Black Friday 2025 at Amazon: top offers and a guide to smart shopping

Participating is easy: just log in with your account and follow the 'Black Friday Deals' section. Some promotions remain active from the beginning of the week until stocks last, others are available for a few hours and are often among the most aggressive. Amazon's strategy aims at continuous rotation: every day hundreds of new products enter into promotion, making it essential to frequently monitor the Best Offers page.

As with every Amazon discount event, we previewed the available offers, some half a million of them. A particularly strong campaign in the tech sector emerges. The largest discount, in absolute value, concerns the 98-inch Samsung Smart TV Neo QLED, which drops from almost EUR 10,000 to just over EUR 6,100, a saving of over EUR 3,800, a rare cut even in the context of Black Friday. Right behind is the 65-inch LG OLED evo AI G5, which slashes its price from €3,299 to €1,799, giving it a €1,500 advantage. In the world of photography, the Sony Alpha 7 III with 28-70 mm lens stands out, lowered by more than €1,100 compared to the list price; while among large household appliances, the Cecotec Bolero Coolmarket combi refrigerator cuts almost a thousand euros, dropping from over €1,443 to €469. Also important is the reduction on the 55-inch LG OLED evo G5, with around EUR 970 off.

But Black Friday does not end with premium electronics. Other categories emerge from the sheet that are very dynamic in their reductions. In small household appliances, for example, the Rowenta X-Pert 6.60 Essential hoover drops from 285 euro to 109 euro, recovering over 60% of the reference price. Similarly, the Fairy Platinum detergent is offered at discounts of over 60%, while the pack of 20 Gillette Fusion5 razor blades drops from around EUR 10 to EUR 3.49, making it one of the most attractive offers for personal care. In the household sector, in addition to the large fridges, the Cecotec 90-litre retro mini fridge is also striking, dropping from around EUR 107 to EUR 38, a reduction of more than 60 per cent.

Kitchen and small electrical appliances also feature prominently: various air frefrigerators, food processors and compact ovens record reductions of more than 50% in many cases, with models dropping below EUR 60 from over EUR 120-150. The fashion sector follows a similar logic: shoes and technical sportswear show offers ranging from 50 to 70 per cent and in some cases even more, especially on collections from previous seasons. Running and trail trainers, in particular, are among the items with the highest percentage incidence of discount, with models dropping from 70-100 euro to 40-50 euro. Also moving in the same range is outdoor and running clothing from brands such as Nike, which for Black Friday has planned reductions of up to 50%.

Finally, in personal care, in addition to razors and electric toothbrushes, there are interesting offers on hair straighteners, skincare products and complete beauty sets, with reductions often exceeding 40%. All this contributes to making the week of Black Friday 2025 a strategic appointment for those who want to anticipate Christmas gifts, upgrade their home appliances or simply take advantage of discounts that are difficult to repeat at other times of the year.

Overall, the data analysis shows a Black Friday 2025 that focuses strongly on high-end televisions, advanced photography and premium large appliances, but at the same time also offers very substantial bargains in areas such as home care, fashion, cooking and sport. A variety that confirms how 'black week' has become a transversal event, capable of intercepting completely different budgets and interests.

Discounts yes, but up to a point. The advice is always to exercise caution: do not fall victim to the sirens of discounts; assess whether we really need a product or whether it is a worthwhile gift, perhaps with the help of an artificial intelligence chatbot (including Amazon's Rufus) to better evaluate its features (compared to our needs) and possible alternatives.

An Altroconsumo survey of over 2 thousand Italians says that Black Friday 2025 will go better than Black Friday 2024: 83% will shop with an average budget of €222 (it was €202 in 2024), marking a return of confidence after two years of caution. The survey shows that women focus on fashion and home, men on tech and sports, digital dominates: 66% will buy mainly online, using comparators and reviews.

Despite the enthusiasm, more than half of consumers remain convinced that shops inflate prices before promos: we spend more but trust less, in short. A piece of advice for everyone: check the Amazon offer or Camelcamel.com to see if there is a real discount, in that case, compared to the historical average price quoted and how big it is (if any).

It is also good to know Amazon's return policies, especially if it is a gift that friends and family will unwrap only a month after our purchase. Fortunately, there is time. For the holiday season of 2025, most items in the Fashion and Fitness, Food and Drink, Beauty and Health, Pet Products, Garden and Gardening, Furniture and Amazon Devices categories purchased between 1 November and 25 December 2025 can be returned until 31 January 2026 or within 30 days of the delivery date (whichever is later).

However, for items in the categories of Camera, Electronics, PC, Wireless, Office Products, Music, Video/DVD, Software, Video Games, Home Entertainment, Books, Toys, Videos, Tools and Crafts, Home, Kitchen, Cars, Household Appliances, Industry and Science and Personal Care Appliances purchased between 1 November and 25 December 2025, we can request a return until 15 January 2026 or within 14 days from the date of delivery (whichever is later), in accordance with your right of withdrawal.