BlastnessPay is launched to enable secure and fast transactions in hotels

Digital payments using BlastnessPay are processed via the financial platform of the tech giant Adyen, a company listed on the Amsterdam Stock Exchange, the first-of-its-kind digital solution in the hospitality sector for the automation and management of online and in-person payments, developed by Blastness, Italia’s leading provider of digital technologies and services for accommodation facilities.

In the hospitality sector, payments are no longer a separate function from booking management, but an essential part of the guest experience and operational efficiency. Blastness’s payment processing is secured by an end-to-end financial technology platform – used globally by companies such as Booking.com, Expedia, Hilton, Belmond, Oracle, Uber, Microsoft, LVMH, eBay and Spotify – which integrates online and in-person payments, acquiring, authentication and risk management, fraud prevention and financial services into a single infrastructure, and supports over 200 payment methods, including major credit and debit cards and leading international payment networks, digital wallets such as Apple Pay, Google Pay, Alipay, WeChat Pay and solutions such as Klarna, Affirm and Zip. Listed on the Amsterdam Stock Exchange, Adyen recorded net revenue of over 2.36 billion euros in 2025, EBITDA in excess of €1.24 billion, and processed transactions totalling nearly €1,400 billion. BofA has recently issued a ‘Buy’ recommendation on the stock, as the company exhibits a significantly stronger long-term growth profile than its competitors.

In a context characterised by increasingly stringent European regulations and growing exposure to fraud, disputes and chargebacks, the platform supports hotels in adopting secure, traceable payment processes that comply with the requirements introduced by the EU’s PSD2 directive, whilst also preparing them for the future regulatory changes envisaged by PSD3. Online and offline payments are managed from a single digital environment, automating collections, pre-authorisations and refunds according to the terms of each booking. Thanks to tokenisation, BlastnessPay protects sensitive card data, whilst advanced authentication and risk management systems safeguard hotels against fraud. Furthermore, the ability to operate on a global scale and recognise customers throughout the payment journey – such as during Black Friday and Cyber Monday 2025 – helps reduce the risk of legitimate transactions being declined.

BlastnessPay consolidates payments from the official website, the CRM and OTAs, along with transactions made on-site, including via a wide range of state-of-the-art physical POS terminals, which can be customised with the hotel’s branding. Thanks to native integration with the Central Reservation System, the platform automatically applies payment deadlines and policies defined by the hotel and manages collections, pre-authorisations and refunds. “The hotel can set up tariff plans with payment in instalments, with the final payment due on the date of check-in or check-out, entirely independently and at no additional cost,” emphasises Andrea Delfini, Founder & CEO of Blastness. - The system also automates the management of OTAs’ virtual credit cards, reducing the need for manual checks and reminders and minimising the risk of errors or missed payments. In short, BlastnessPay is a tool capable of managing the entire transaction cycle based on the terms of each booking, safeguarding revenue, improving financial control and reducing manual tasks, whilst ensuring simpler, more secure procedures and greater protection against disputes and fraud.”