BMW brings forward the start of orders for the new electric i3
The interest shown in the first electric saloon in the Neue Klasse range has even surpassed that previously recorded for the iX3 SUV. So much so that the Munich-based brand has decided to bring forward the launch of the two flagship models from the autumn to now.
Key points
BMW has decided to bring forward the start of orders for the new i3 electric saloon by Neue Klasse to June rather than the autumn. This decision is due to a positive response from potential buyers. After all, this battery-powered model represents a step forward for the brand, as it brings the 3 Series into the zero-emission market. Production, however, will not be brought forward, but BMW will only accept orders for the 50 xDrive and the First Edition – the top-of-the-range versions featuring a dual-motor powertrain, all-wheel drive and 469 cv. The 108.7 kWh battery is expected to deliver a range of 912 km.
The list prices of the two versions of the new i3 electric saloon
The price list starts at 64,750 euros for the entry-level model, whilst the First Edition version is priced at 74,450 euros. Further trim levels and engine options will be announced at a later date. The entry-level variant features LED headlights and tail lights, power-operated retractable door handles, electrically folding wing mirrors, an automatically operated charging flap and a digital key. Inside, the car is equipped with Panoramic Vision featuring a connected sat-nav system, Apple CarPlay and Android Auto, as well as wireless charging. The front seats are heated, and the car also comes with Level 2 driver assistance.
Standard equipment on the i3 50 xDrive in the First Edition variant
Also available for the launch phase is the First Edition, which features the M Sport package with aerodynamic components, an M interior and BMW Iconic Glow, which includes illuminated kidney grilles and animations for the light clusters. Also included are 19- or 20-inch alloy wheels, an electric tailgate, a heated steering wheel, three-zone climate control, a head-up display and a Harman Kardon sound system. Options include a choice of six exterior colours, a panoramic glass roof, a sports interior, heated rear seats, a parking assistant and advanced Level 2 driver assistance. In effect, this is the top-of-the-range model in the i. range.
The iX3 SUV has received around 50,000 orders, as well as 10,000 sales in Europe
BMW expects the electric saloon to even surpass the level of interest shown in the iX3 SUV. This would be a truly significant achievement, given that the SUV has so far racked up around 50,000 orders just a few months after its launch and sold more than 10,000 units in Europe in just two months.
Production of the Neue Klasse electric saloon is scheduled for August
Despite the acceleration in order processing times, production plans may remain unchanged for the time being. BMW has, in fact, decided not to alter the start of series production of the i3, which is scheduled for August at the Munich plant. If customer demand really does prove to be as high as it appears to be, the real issue will not be having brought forward the start of orders, but rather whether the manufacturer will be able to produce enough cars to meet such high demand. We will know more in the autumn when the first electric i3s are delivered.
