BMW Italia reports growth in the first half of the year (+6.2 per cent): Mini and electric models are flying
BMW Italia grew by 6.2% in the first half of the year, with 50,410 registrations. The Mini (+25.6%) and 100% electric cars (+14.3%) are leading the way. BMW Motorrad remains the market leader in motorcycles over 500cc. Sergio Solero takes up his role as Chairman and Chief Executive Officer
BMW Italia has posted a positive result, closing the first six months of the year with 6.2% growth at group level. Between January and June, total registrations for the BMW and Mini brands reached 50,410 units. The main driving force behind this growth is the Mini brand, which recorded a 25.6 per cent surge with 9,726 cars delivered, whilst the BMW brand stood at 40,684 units (+2.4 per cent).
The rise of electric models
As regards plug-in models, the 100% electric variants from the two brands totalled 4,232 units, recording a 14.3% increase. Within this segment, growth was driven by BMW, with 3,183 registrations (+25.2%), whilst Mini saw a slowdown, falling to 1,049 units (-9.6%). BMW-branded electrified cars also performed exceptionally well, surging by 39.2% to 6,838 units.
In the two-wheeler sector, BMW Motorrad has consolidated its leadership in both the premium market and the higher-capacity segments (over 500cc and over 750cc), closing the half-year with 9,702 motorbikes and scooters sold, a slight decline of 3.2 per cent.
June figures
June alone showed substantial stability compared with the same period last year, with a total of 8,003 registrations for the BMW and Mini brands (-0.3%). In detail, the BMW brand saw a 3.9% decline (6,431 units), offset by the excellent performance of Mini, which recorded a 17.5% increase (1,572 units).
June also saw a sharp rise in the group’s fully electric cars, which increased by 62.3% to 1,112 units (of which 889 were BMWs and 223 were Minis). In contrast, sales of hybrid vehicles fell by 28.5% to 876 units for the BMW brand alone. As for two-wheelers, BMW Motorrad ended the month up 5.8% with 2,174 units sold.
