Bmw Italy closes 2025 with record growth of 7.4 % over 2024

Bmw Italia set a new record in the Italian market at the end of 2025 with 89,486 units sold, representing a growth of 7.4% compared to 2024. Bmw's share of the premium market rose 0.6 points to 29.5% from 28.9% twelve months ago. Thanks to these results, the Bmw brand confirmed its leadership in the premium market in Italy with a share of 4.8 for Bmw and 1.1 for mini. The performance of both electric and electrified cars was also consistent, reaching 5,046 units and 10,305 units respectively, an increase of 25.3% and 72.6% compared to the previous year. The Mini brand sold 16,256 units in 2025, including 2,371 electrics, up 32.1% year-on-year. This result brought the brand back to more usual sales volumes in Italy after the transition made in 2024 with the change in the business model and the introduction of the agency system for the Group at a global level, in addition to the complete renewal of the range. The Motorcycle division also recorded record growth to a share of 42.2% in the premium segment, reaching 16,755 units, +1.2% compared to 2024, which guaranteed leadership in both the over 500 cc and over 750 cc motorbike segments. The Bmw R 1300 GS and the Bmw R 1300 GS Adventure are the two best-selling models on the Italian market in the over 500 cc segment. '2025,' said Massimiliano Di Silvestre, President and CEO of Bmw Italia, 'was another intense year, full of challenges, lived with passion and a great desire to make a difference. We came from a 2024 that meant the highest growth rate for BMW globally, as well as leadership in the premium market. Thanks to the teamwork of the Bmw Italia team together with the dealer network and colleagues from Bmw Bank and Alphabet, we have created an ecosystem capable of delivering qualitative and quantitative results of excellence. We also excel in terms of the recommendability index. These are all assumptions that make us confident in the quality of the financial results achieved by both Bmw Italia and the dealer network".