Sales, Vw hit target. For Bmw historic record and battery cars at 15%.
The leading European manufacturer reached its target at 9.24 million (+12%). The Bavarian group recorded +6.5% to almost 2.55 million vehicles
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Volkswagen and Bmw announced a sharp increase in the number of vehicles sold in 2023, particularly in the electric ranges, marking a return to growth.
In particular, the Volkswagen group delivered 9.24 million vehicles of its nine brands worldwide (+12% year-on-year), actually reaching its target (between 9 and 9.5 million units). This is the first increase in sales for the group after three consecutive years of decline. Electric vehicles sold stood at 770,000 units, 35% more than the previous year, bringing the share to 8.3% and taking first place on the podium in Germany against arch-rival Tesla. As far as China is concerned, the Volkswagen Group recorded total sales of 3.24 million vehicles, up 2%, and 23.2% in the electric segment.
"Despite the many challenges of the past twelve months, we have increased our global deliveries," said Hildegard Wortmann, head of group sales. "These are solid results given the geopolitical and economic conditions," Wortmann added, pointing out that Volkswagen's growth was stronger than that of the global market, thus leading the group to increase its share. In 2022, Vw had delivered 8.3 million vehicles worldwide due to component supply difficulties.
The Bmw group also did something more. In 2023, its global sales grew by 6.5 per cent to almost 2.55 million vehicles, the highest number of cars sold in the history of the Munich-based manufacturer. The figure refers to both the BMW brand and the Mini and Rolls-Royce brands. The largest increase was seen on the US market (+9.4%). This was followed by Europe (+7.5%) and China (+4.2%). The BMW brand alone posted +7.3% growth in 2023 for a total of 2,253,835 cars delivered. The results were particularly good for top-of-the-range cars, such as the 7 Series or the X7.
The Bavarian carmaker pointed out that sales of all-electric models (Bevs) increased by 74% to 376,000, a figure that - according to the new head of sales, Jochen Goller - signals that BMW has grown faster in this segment than in the global market. Bevs now account for a 15% share of the total sales of the group led by CEO Oliver Zipse, more than the European average of 14.2%. And Bmw's plans set the bar at 20% for the year just begun. By 2024, BMW aims to sell more than half a million purely electric cars and increase its share of total sales to around 20 per cent.
