BolognaFiere pushes on Henoto. Target of 150 million revenue
From 31 million in 2021 to over 110 million in 2024, the exhibition group's stand construction company is working on the new 2026-2030 development plan
2' min read
2' min read
The goal of surpassing 100 million euro was achieved, even ahead of schedule, and now Henoto - the industrial group specialising in outfitting controlled by BolognaFiere - is already looking ahead to the next milestone with the aim of reaching and exceeding 150 million euro in revenues as early as 2028 thanks to the strategies of a development plan being drawn up together with Porsche Consulting, which will be presented in July.
Pandemic Post-Acceleration
Satisfied with the results achieved, Henoto's new president, Antonio Bruzzone, who is also the managing director of the BolognaFiere group, of which Henoto represents an important slice not only in the composition of turnover (110 million euro consolidated in 2024 within the balance sheet of the exhibition group, which reached 274 million last year), but also in dimensional growth, given that in the last year a strong development push has come from the stand fittings sector.
Henoto's growth was rapid and solid, especially after the pandemic, when the search for business diversification and the interest in creating value-added services for the market (particularly in the field of stand construction) convinced BolognaFiere to invest more decisively in Henoto, which then had a turnover of 31 million euro. In 2024, with 120 million euro (consolidated around 110 million, as mentioned), the stand construction company marked an increase of 19.5 million euro compared to 2023 and now accounts for 40% of the BolognaFiere Group's total turnover, with an Ebitda of 9 million and a profitable balance sheet.
The impact on group accounts
.'The current mix of value generation satisfies us,' Bruzzone explains, 'with about 40 per cent coming from event organisation, the same from Henoto, and 20 per cent from neighbourhood management, we have achieved a balance that we would like to maintain, obviously by growing all three of these items. For us, who have an industrial vision of our group and its development, it is strategic and essential to control the entire chain'.
With around 350 employees and four portfolio companies (Tecnolegno Allestimenti, Fontemaggi, Emvisia and Backstage), the Henoto group has four factories in Italy (in Padua, Riccione, Milan and Bologna), as well as warehouses and logistics points in Atlanta, Las Vegas and New Jersey in the United States, where it took over 51% of FM Exhibit last November.
