Bottega Verde is the best herbalist shop brand

Bottega Verde has been elected Best Sign 2025 in the Herbalist Shops category by the fifth edition of the survey promoted by Largo Consumo and conducted by Ipsos, through 7,500 interviews, with the aim of measuring and monitoring over time the quality of the relationship between consumers and signs. This was an important result, as strategic parameters for the company, which has 360 single-brand sales outlets throughout Italy, such as "Consultancy-competence", "Helpful personnel" and "Personnel present", contributed above all to the highest score assigned to Bottega Verde.

More than 120 brands from 29 different product sectors were involved in this edition. A total of 34,000 shopping experiences were evaluated by consumers, scoring more than 50 parameters of interest covering, among others, value for money, assortment, shopping assistance, shop appearance through to payment methods and loyalty programmes.

"We are honoured to have been recognised once again, after our victory in 2023, as Best Sign 2025 in the Herbalist category," says Carlo Bertolatti, General Manager of Bottega Verde. "This award confirms the success of our choice of multi-channel approach, which is the cornerstone of our operations: an integrated system to always put the customer at the centre and where the physical shop plays a central and irreplaceable role in bringing Bottega Verde together with people.

It is precisely dialogue with customers and the accessibility of the brand that are the founding principles of Bottega Verde's philosophy. Bottega Verde is equipped with an advanced relationship management system, thanks to its capillary network of shops, the backbone of its distribution strategy, catalogue sales and the development of e-commerce.

The award reconfirms the company as a leading player in the Italian cosmetics market with flagship customers of the brand that for over 50 years has been creating effective cosmetic products based on active ingredients derived from flowers and plants.