Bottega Verde returns to Cosmoprof and presents its rebranding
After decades of absence, Bottega Verde returns to Cosmoprof Worldwide 2026 - in Bologna from 26 to 29 March - to present its new brand identity.
On 26, 27 and 28 March, the stand will visually interpret Bottega Verde's strong bond with its Tuscan roots and sensory dimension. Indeed, Tuscany, with its unique natural heritage, continues to guide and inspire the brand, which has chosen Cosmoprof to anticipate some distinctive elements of its forthcoming rebranding.
The exhibition space is designed to highlight the world of Bottega Verde through a contemporary layout that translates the brand's distinctive traits based on Italian know-how, nature, beauty and joie de vivre. A selection of the most iconic products including skincare, bodycare and fragrances, on display, completes the brand story and offers a taste of its offer.
The star of the Bologna fair is Tramèa, the new eau de parfum from the Momenti di Toscana collection, conceived as an olfactory journey through the Tuscan land, where beauty is found in every detail. The fragrance narrates the encounter between sea and land through fresh and luminous notes. Like all the line's creations, it takes its name from the Tuscan vernacular and is also available in a Home & Body range dedicated to body care and room perfuming.
Among the scheduled activities, an olfactory workshop dedicated to journalists and influencers will be held on Friday 27 March from 12 noon to 2 p.m.: an experience to discover the main raw materials of Momenti di Toscana, among notes, ingredients and suggestions of the territory.
