Telecommunications

Altice says 'no' to Bouygues Telecom, Iliad and Orange's bid for Sfr

The offer submitted by the three telcos was non-binding. 43% of the price and value was for Bouygyes

by Andrea Biondi

Aggiornato il 15 ottobre 2025, ore 11.55

3' min read

Translated by AI
Versione italiana

3' min read

Translated by AI
Versione italiana

For Altice, it is no. The takeover offer announced on Tuesday evening, 14 October 2025, by the other three mobile phone operators, Bouygues Telecom, Iliad and Orange, has been 'immediately rejected'. It was all in black and white in a letter to employees sent in the morning of today, Wednesday 15 October 2025, signed by Arthur Dreyfuss, CEO of Altice France, the parent company of Sfr.

A halt - now it will have to be understood how momentary - to a big bang that could perhaps have spread from France to the rest of Europe, within the framework of the great telecommunications risiko grappling with the phoenix of an expected, invoked, but for now stalled market consolidation.

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Altice's response comes close on the heels of Bouygues Telecom, Iliad and Orange submitting a joint bid to acquire a significant share of the telecommunications activities of the Altice France group, the parent company of Sfr. The bid, submitted to Patrick Drahi and his group's management, ended up outlining a total company value of EUR 17 billion for the business concerned.

Altice's debts

Altice, the group founded by Patrick Drahi, has been under pressure for months due to the weight of its monstrous debt and the difficulties in refinancing it. Only a fortnight ago, the Altice France group finalised the restructuring of its debt, opening the door to a possible sale of its assets. The 'trinity' of French telcos has thus seized the opportunity: a big piece on sale, the possibility of strengthening itself without triggering a price war, and the promise of bringing back under the national flag infrastructures considered strategic. All this with a 'consolidating break-up' that, in any case, would always have to pass the Caudine forks of the EU Commission.

A cake in three slices

The proposed and rejected plan was that Bouygues Telecom would take the bulk of the company's business (B2B), and the mobile networks in less populated areas. Iliad-Free and Orange would share the private (B2C) customers, while infrastructure and frequencies would be divided between the three with criteria yet to be defined. A joint company would manage the transition, guaranteeing continuity of service for Sfr customers. The split between the companies in terms of price and value was expected to be around 43% for Bouygues Telecom, 30% for Iliad and 27% for Orange, the note issued in the evening said.

The 'non-binding offer' has been rejected, but the communiqué of the three telcos themselves had made it clear yesterday that it was impossible to give any certainty as to whether the signing would take place: the same communiqué repeated this, like a cautionary clause, three times in two pages.

The proposal valued Altice's French activities as a whole at over EUR 21 billion, but excluded a few gems: holdings in Intelcia, UltraEdge, XP Fibre and Altice Technical Services, as well as operations in overseas territories. Everything that is not core business, in short, remains outside the perimeter.

The operation was to mark an epoch-making turning point. After years of tariff wars, accusations of dumping and hiccup investments, the three big rivals in the French market tried to ally themselves for the first time on a common goal. And they did so in the name of three words that come back like a mantra in the communiqué: resilience, cyber-security, artificial intelligence.

A mature market and Drahi's move

Behind the coldness of the numbers, however, lies a political game. The French government is closely watching the fate of the new-generation networks and 5G frequencies, considered strategic for the country's technological sovereignty. Consolidating control in French hands is a message that Paris likes to hear. On another front, for Patrick Drahi, the tycoon who built Altice through debt and acquisitions, selling Sfr would mean freeing himself of an unsustainable burden, but also abandoning his French jewel. In any case, the end of an era. With Bouygues Telecom, Iliad and Orange, sworn enemies until yesterday (especially Bouygues and Iliad, it must be said), finding themselves sharing a banquet that smacks of industrial history.

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