Brignone a record-breaking, 10 million winning season

Federica Brignone's palmarés is constantly being updated. For the Italian Alpine skiing champion, a golden season has just come to an end in which she was able to win the world-cup overall - after her success in 2020 - to score 10 victories in almost all specialities (on 11 January 2025, the first in her career in downhill) and to place the gold medal at the World Cup around her neck in giant on the slopes of Saalbach (in addition to silver in the super-G). A versatility that also led her to win the Downhill and Giant Slalom Speciality Cups, with performances that make her, if ever there was a need, Italy's cover athlete for the next Winter Olympics at home.

Obviously, sporting victories have also fuelled the earnings of the Italian skier. The skier's portfolio is mainly fed by two items: the prizes from the events in which they take part and personal sponsors.

In this respect, it must be said that Federica Brignone has more potential today than ever before that goes far beyond the ski slopes and the sporting perimeter itself. Since 2017, thanks to the guidance of Giulia and Daniela Mancini, who have been managing her image for years, she has launched 'Traiettorie Liquide', an environmental sustainability project to denounce, also thanks to Giuseppe La Spada's photographic narrative, the high level of water pollution in all of her. Initiatives in which she is personally involved and that have been reinforced by consistent choices in associating personally only with brands that really care about these issues.

In the 2024/25 season, Brignone has also reached her personal record in terms of prizes and is at the head of the Prize Money Standing drawn up by the International Federation, which this year has put up a total of around 12 million Swiss francs for men and women, awarding, for example, for the first step of the podium in the World Cup races an average cheque of 47 thousand francs (around 50 thousand euro, while a second place is worth around 25 thousand and a third 15 thousand). For winning the overall and speciality rankings, on the other hand, there are no specific bonuses.

In any case, in this special ranking, Brignone is first in the women's sphere with 679,000 Swiss francs and has almost doubled the second, the Swiss Lara Gut-Behrami, who has collected 356,000 francs (Sofia Goggia is third with 262,000). In absolute terms, only the Swiss Marco Odermatt, winner of the men's World Cup, did better than the Italian champion, having earned 725,000 francs.