Brooklyn Fitboxing aims for 80 clubs in Italy by 2027

This year there are eight openings of Brooklyn Fitboxing clubs, gyms where one trains with gloves, bandages, a patented bag with lights and sensors to be performed to the rhythm of music, with the goal of having a network with 80 clubs in Italy by the end of 2027. According to this roadmap, 15 openings are planned in 2025, the same number in 2026 and 30 in 2027. Milan is considered a central city in the brand's expansion plan in Italy. In fact, there are already 10 clubs open in the Lombard capital where people train according to the High Intensity Interval Training (Hiit) model, with 47-minute sessions alternating between music-packed strikes and functional exercises. To open the first gyms, the focus was on the direct management formula, and after a running-in phase, entrepreneurial partners are now being sought. "In order to reach the break-even point, we need about 150/170 club members,' explains Gabriele Aluigi, country manager Italy. 'In the business plan projections, we estimate that this status will be reached after about three to four months of activity. In all Italian openings we are anticipating this result, confirming that the format is enthusing the community'. The Italian branch is aiming for a turnover of 4 million this year, which will become 15 million in 2027. At the moment, about 80 people work in Brooklyn Fitboxing gyms, and according to the expansion plan, in 2027 there will be 350 people employed, half in directly managed clubs and the rest in franchising.

To support direct growth in Italy, the Spanish headquarters has allocated a budget of 8 million between 2022 and 2027. In autumn the clubs in Turin, Parma and Bologna will be inaugurated. In 2025 it will be the turn of Modena and Ferrara. Some clubs are managed directly, others by Italian and foreign investors. This is the case of the Turin club, which is owned by a group of investors who already own clubs in Spain, Portugal and Argentina.

After an investment of EUR 10 million, the Civis fund invested EUR 10 million to support the internationalisation process of Brooklyn Fitboxing International in particular in the markets of Italy, France and Germany. The format was born ten years ago in Spain and gradually expanded to Portugal, Germany, Italy, France and Mexico. The medium-term goal of Juan Pablo Nebrera, founder and CEO of Brooklyn Fitboxing, is to create a network with 500 clubs and a turnover of 100 million. Nebrera's strategy looks to Europe, and other Spanish-speaking markets. On the old continent, the key markets are France, where 30 openings are planned, and Germany, another 40 clubs. Other clubs are in Colombia, Peru, Russia, Belgium and Ireland. In May, Mexico's first Brooklyn Fitboxing was opened with the aim of reaching over ten clubs, while Brazil is being studied.