Brunello Cucinelli stronger than the crisis: expects revenue growth of 11-12%

Brunello Cucinelli plays in advance and in the end-of-year update (a move he had also made in 2023), he convenes the board of directors and confirms that 2024 - in contrast to almost the entire luxury sector - will be 'a beautiful year'. Extremely positive sales in recent months make it possible to revise previous estimates upwards, imagining an increase in turnover of between +11% and +12%, with expected growth in the fourth quarter in line with the excellent result of the third quarter.

The optimism also applies to next year, as the Autumn-Winter 2025-26 women's pre-collection has already been presented (the actual and complete collection will be presented in Milan during the February fashion week), with particularly positive comments from multi-brand customers. A reception that - reads the note issued at market close - follows "the wonderful order collection already completed for spring-summer 2025". The figures make it possible to forecast a further 10% increase in revenue for 2025 and 2026.

Brunello Cucinelli has continued to invest in events around the world, focused on telling the story of the brand's craftsmanship, including evenings 'dedicated to friendship and conviviality' in Shanghai, Dubai and Los Angeles. In Solomeo, on the other hand, the company's headquarters, hosted 'La Paulée', one of the most important fine wine events in the world. The Umbrian entrepreneur (who is also the brand's president and creative director) also received the 'WWD John B. Fairchild Honor', a prestigious award presented at the end of October in New York by WWD magazine, the 'Bible of world fashion' in consideration of his 'continuous success', the 'innovations gradually implemented' and the 'constant attention to craftsmanship, creativity, exclusivity and human dignity'.

The company also received Bloomberg China's 'Good Business' award, as part of 'The Year Ahead 2025' event, for the values of Humanistic Capitalism and Human Sustainability that 'shape every form of our enterprise, from craftsmanship to the new frontiers of technological innovation and, as we like to call it, 'human artificial intelligence',' Brubello Cucinelli recalled.

The entrepreneur had words for all the people working in the company: 'With deep gratitude and respect, we would like to thank our human resources, more than 3,300 people with an average age of 38 years, appreciating the quality and way of working of each one of them; the beautiful results achieved are the result of their invaluable contribution, creativity and expertise.