Brunello Cucinelli: 'With us, designers and craftsmen are one harmonious team'

It's called the style office, but it's not just stylists who work there: there are about a hundred people and among them are many craftsmen. A close-knit team, where everyone exchanges ideas, suggestions, solutions, in a virtuous circle of creativity that we could call diffuse, shared". In presenting some garments from the women's collection for next autumn-winter, Brunello Cucinelli starts off and emphasises the exceptional nature of the workmanship, the result of creative intuition that without skilled hands could not transform silhouettes and materials - however precious - into garments that are fascinating both in terms of style and intrinsic craftsmanship value.

"We have all the spring-summer orders in house and most of the autumn-winter ones: I am particularly proud of this women's collection, as well as the men's collection presented in January in Florence and Milan, because I believe it is the best exercise in creative craftsmanship we have ever done," adds Cucinelli.

The founder and now executive chairman of the company a week ago presented the figures for 2025: revenues grew by 11.5% to 1.4 billion, net profit rose by 10.5%, and a similar trend is expected for 2026, geopolitical factors permitting.

"Difficulties, both internal and external, can be overcome if people and the products they are able to create are put at the centre," underlines Cucinelli. This applies to companies like ours but also to a company like Saks Global". The reference to the American department store group that has launched the relaunch and that has always given great space to Italian luxury brands is not accidental: thanks to the procedure of the US bankruptcy code known as Chapter 11, recovery is a real possibility. "I have faith in the new CEO and continue to be convinced of the need to cultivate the wholesale channel, not only in the United States, alongside direct shops, which risk becoming too self-referential".

New York, the headquarters of Saks Global, is also the destination of an upcoming Cucinelli trip: on 14 April, Giuseppe Tornatore's film 'Brunello, the Gentle Visionary' will be shown at Lincoln Center, followed by other American cities and then Asia and the Middle East.