Growing budgets for artificial intelligence
Increasing adoption among the number of companies, one fifth allocates more than one million per year. The know-how node
by Luca Orlando
3' min read
3' min read
Two out of three. The leap forward is evident, a more than doubling compared to the previous year's survey, which shows that by now applications of Artificial Intelligence within companies have gone well beyond the embryonic phase of experimentation. This is the result of the survey carried out by the Aspen Institute's Artificial Intelligence Observatory, launched in 2023 and chaired by Giuliano Amato, part of the extensive report on the subject produced by Aspen in collaboration with Intesa Sanpaolo, presented today at the Chamber of Deputies.
While the panel of companies surveyed in 2024 declared that they had launched concrete initiatives in these areas in only 30% of cases, the percentage now rises to 67%, with annual investments exceeding one million euros in one fifth of the responses and ad hoc budgets allocated by one third of the companies. Budgets that 43% of companies expect to increase significantly over the next three years, while another 31% assume a moderate increase.
Companies are also broadening the scope of their impact, moving from experimentation in marketing and customer experience (e.g. call centres) to a more robust and structural integration in decision-making, production and organisational processes.
A panel of 54 companies saw AI applications in 36 cases, equally distributed between adoption of existing solutions and internal development, with universities and research centres playing a key role in terms of development, present in terms of collaboration and partnerships in 50 per cent of cases.
Automation of administrative processes is the most frequent choice, followed by customer service automation, data analysis and marketing. Other areas such as research and predictive maintenance are beginning to be affected, as are HR and supply chain management.

