Economics and Finance

Bulgari launches Masterclasses to discover the secrets of the most precious necklaces

A cycle of 'lessons' starts at the new Milan boutique as part of the Eternally Iconic project, created to celebrate the allure of some of Bulgari's most famous creations

Foto di Gabriele Basilico

2' min read

2' min read

They are called Eternally Iconic Masterclasses and give the opportunity to understand the secrets of a Bulgari jewel. The maison inaugurated them last week, starting from the flagship store in Via Montenapoleone, Milan. The "lessons" are part of the Eternally Iconic project, created to celebrate the allure of some of Bulgari's most famous creations: Serpenti, B.zero1, Bulgari Tubogas and Divas' Dream, and are conducted by creative directors Lucia Silvestri and Fabrizio Buonamassa Stigliani.

The first appointment was dedicated to Divas' Dream, and Lucia Silvestri, who is also gems buying director of the maison, accompanied us on a discovery of the collection that best represents the hymn to timeless femininity, expressed by craftsmanship excellence and beauty that becomes eternal.

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The fan-shaped silhouette that characterises the collection is inspired by the mosaics of the Baths of Caracalla and confirms how deeply Divas' Dreams jewellery is rooted in the Roman artistic heritage. The Masterclass was also an opportunity to present the new additions to the collection, with yellow gold joining the characteristic pink gold.

The meeting took place in the historic Palazzetto Taverna Radice Fossati, home of the Bulgari boutique inaugurated in March this year: a space that pays homage to Milan's architectural heritage, harmoniously intertwining Roman heritage and contemporary Italian art.

Designed in collaboration with excellences of made-in-Italy craftsmanship, the interiors host works by contemporary artists such as Fabio Viale and Luca Pignatelli, creating a dialogue between classical harmony and modern expression, in the most authentic Bulgari style. The Eternally Iconic Masterclasses will continue in different cities around the world, to unveil the art of perpetual reinvention of Serpenti, B.zero1, Bulgari Tubogas, Divas' Dream and Octo, collections that transcend time while remaining faithful to an unmistakable identity.

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