Bulk wine resists the crisis and is worth a third of the world product

Compared to other wine categories, bulk wine recorded solid results in the first half of the year, with the smallest decline (-0.3%), while overall sparkling wines dropped -0.4% and still wines -3.1%.

In the bulk wine segment, moreover, some dynamics are different from those of wine in general. For example, looking at Europe alone, during the first half of the year, exports of red and rosé wines in undifferentiated state increased by 3.4 %, while those of white wines decreased by 1.4 %. Inverse dynamics to those recorded in wine as a whole.

"In a context of economic and geopolitical instability," commented Rodolphe Lameyse, CEO of Vinexposium, which organises the World Bulk Wine Exhibition, "bulk wine emerges as a notable exception: it is resisting, innovating and positioning itself as a strategic lever to redefine production and distribution models on a global scale. The changes underway are reshaping supply chains, logistics, formats and the economic sustainability of the sector, from wine to spirits, including low-alcohol and non-alcoholic alternatives'.

Over 240 exhibitors from 25 countries and buyers from 60 markets are expected in Amsterdam, representing almost 80 per cent of the global bulk wine trade. At the Wine Bulk World Exhibition, there will also be not only bulk wine but also bulk spirits with distilleries such as Distilleria de La Tour (France), Angus Dundee Distillers (UK), Casa Maestri Tequila (Mexico), O'Neill Vintners & Distillers (USA), Distilleria de Labourdonnais (Mauritius) or Gekkeikan (Japan) representing a segment that is looking for flexibility, optimisation of transport and reduction of the carbon footprint.