Digital Economy

Ai in enterprises has entered its mature stage but Italy runs at two speeds

by Luca Tremolada

3' min read

Translated by AI
Versione italiana

3' min read

Translated by AI
Versione italiana

Three years into the artificial intelligence economy, the adoption of AI in businesses is accelerating not only in scope, but also in depth. It is transforming the way people work, how teams collaborate and how organisations create and deliver products. This was stated by OpenAI, the company behind this new industrial revolution in November 2022, in a report published in early December entitled 'The State of Enterprise 2025'.

According to data from OpenAI's chatbot, 2025 marked the end of innocence for artificial intelligence. It is no longer a toy for enthusiasts, but the invisible infrastructure on which growing companies rest. But how much? Over one million companies are actively using AI tools. The volume of messages on ChatGPT Enterprise grew eightfold year-on-year. The most important figure is the increase in the consumption of 'reasoning tokens' (the ability of AI to think before responding), which grew 320 times. This indicates that companies no longer use AI just to write quick emails, but to solve complex problems. In a nutshell, this means, according to OpenAI, that employees save between 40 and 60 minutes per day.

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Even rival Anthropic has calculated the fundamental difference between before and after. The AI would reduce the 'task completion' time - the expression is awful but we have to get used to it - by about 80%. The percentage is gigantic.

Looking up and extrapolating these figures to the entire US economy, it is estimated that the current generation of AI models could increase annual labour productivity growth by 1.8 per cent over the next decade. This rate is roughly double the growth experienced in recent years. We are at the levels of the economic boom of the late 1990s or the 1960s and 1970s.

There is, of course, a catch. As with electrification or information technology, the real transformative gains will come not just from doing the same things faster, but from reorganising production processes entirely around new AI capabilities. And this is probably the reason why many AI agent and AI projects have not translated for all of them, in the past three years, into increased financial results.

If we look at the data, as we read in the report presenting the nascent 'Observatory on Artificial Intelligence in the World of Work', Italy presents itself as a country running at two speeds. The artificial intelligence market touched the record figure of EUR 1.2 billion in 2024, a leap forward of 58 per cent in just one year, almost half of it driven by investments in generative AI alone. Big money is moving heavily into banking, telecommunications and manufacturing, which alone cube hundreds of millions of euros of investment. However, there is a worrying gap that threatens to split the manufacturing fabric: while large companies are integrating AI, SMEs are struggling. Only 7% of small companies and 15% of medium-sized ones have launched concrete projects, often held back by a lack of skills and resources.

Yet, the global scenario suggests that standing still is not an option. The predictions of the World Economic Forum are clear: we are not facing an employment apocalypse, but a major transformation. While some 92 million roles could disappear, 170 million new ones will be created, with a net positive balance of 78 million jobs by 2030. The challenge is that around 60 per cent of occupations in advanced economies will be exposed to AI and this will impose a gigantic retraining effort: it is estimated that four out of ten workers will have to update their skills in the coming years in order not to exit the market.

For now, the only certainty is that those who use AI purely for surveillance or cost-cutting will risk eroding their company's trust capital, running legal and psychosocial risks. Conversely, those who know how to use technology to free people from repetitive tasks, investing heavily in reskilling and ensuring that the dignity of the worker remains at the centre of the production process will win the market.

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  • Luca Tremolada

    Luca TremoladaGiornalista

    Luogo: Milano via Monte Rosa 91

    Lingue parlate: Inglese, Francese

    Argomenti: Tecnologia, scienza, finanza, startup, dati

    Premi: Premio Gabriele Lanfredini sull’informazione; Premio giornalistico State Street, categoria "Innovation"; DStars 2019, categoria journalism

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