M&;A, Fiera Milano grows in fit-outs and steelmaking
Two agreements signed for the acquisition of 70 per cent of the Made in Steel event and 51 per cent of Alletimenti Stipa's company
Fiera Milano strengthens its portfolio of organised events and consolidates its position in the services sector with two strategic operations, in line with the growth objectives outlined in the 2024-2027 Strategic Plan: the acquisition of 51% of Stipa, a company specialising in high-end customised exhibition set-ups, and the agreement to acquire 70% of Made in Steel, an international event dedicated to the steel industry, in partnership with Siderweb, the event's founder, which will retain a 30% share, confirming the event's industrial continuity and international growth project.
The two transactions, whose closing is expected in the first quarter of this year, were financed with available cash resources, Fiera Milano explained.
Steel industry, a strategic sector
"The acquisition of Made in Steel and the alliance with Siderweb reinforce Fiera Milano's positioning as an international development platform for industrial supply chains of high strategic importance," explains Francesco Conci, CEO and general manager of the Milan-based exhibition company. "The operation allows us to further strengthen the portfolio of events organised and to contribute to the growth of a leading event in a key sector for the national and European industry such as steel. At the same time, adds Conci, the project aims to initiate synergies that will support a structural development of the event, progressively expanding its attractiveness and international dimension.
"Our ambition is for Made in Steel to become the main world event dedicated to the steel supply chain, a strategic sector for the national and European industry," says Made in Steel's CEO, Paolo Morandi, who will continue in his position. "Fiera Milano is the ideal partner to develop the international 'Conference & Exhibition'. We must think of the future by working as a system, because we can only win together, with vision, integrating excellence, culture and supply chains'.
Made in Steel numbers
Founded in 2005, Made in Steel is today the reference event in Italia for the steel industry and one of the main events in Southern Europe dedicated to metallurgy, steel and its semi-finished products. The biennial event, scheduled in odd-numbered years and hosted in the Fiera Milano premises, is characterised by a model that integrates business activities, high-profile contents and moments of confrontation, involving the entire steel value chain, from production to end uses. The 2025 edition recorded 387 companies present, up 21% compared to 2023, with an international presence equal to 34% of exhibitors, a significant increase compared to the previous edition (25%). The exhibition area also grew, reaching 18 thousand square metres (+18%), marking a new record for the event. Overall, the event recorded around 20 thousand attendees.
