Technology: 'Buy European' is possible
by Giacomo Chiorino*
The EU's 'Made in Europe' plan, on the launch pad in recent months, aims at a real reconstruction of the sovereignty of European manufacturing, the flagship of our economy, and impacts companies producing goods and services.
A very good idea. What can we consumers do instead to help Europe become stronger and more independent and to get it out of this very uncomfortable position of 'buffer' between the increasingly unreliable America and the increasingly strong Asia?
Our thesis is that on the consumption side it is often a question of habit that keeps us anchored to non-European suppliers, of inconvenience and the time it takes to change. Not a question of product quality.
We have done a lengthy analysis in the field in order to show how the 'Buy European' is applicable to many sectors and we show this for one of the most 'difficult' areas, namely technology, a sector dominated by other countries and where Europe apparently offers little.
We think that thinking in the medium term about what it means to use a European company, especially in the current geopolitical scenario, makes a lot of sense. What would happen to your life if Alphabet decided to pull the plug on your account and your Gmail? Either by your own decision or imposed by someone else. What problems would you face? How much information would you lose? How many services you access would have to be reset?
