Byd sees growth in Italia in June

June confirms Byd’s success in Italia. With 6,071 registrations and a market share of 4.1%, the brand has recorded growth of over 200% compared with June 2025. This excellent monthly performance has pushed the first-half total to 29,489 units (an increase of over 200 per cent on the previous year), representing a cumulative market share of 3.1 per cent. For the second month running, BYD has thus entered the top ten of the overall market, ranking ninth. This result is the fruit of steady, day-to-day growth, a far cry from the pattern of a sharp concentration of registrations typically seen at the end of the month among other long-established European brands.

The brand’s strength lies in the electrified vehicle segment. BYD has taken the lead with a market share of 19.6% in June and 17.9% for the first half of the year. The real driver of sales is the DM-i plug-in hybrid technology: with 5,076 registrations, BYD ranks first in the Italian PHEV segment and accounts for 32.6% of the market on its own, equivalent to almost a third of the total.

The flagship of the range is the BYD Atto 2, with 3,780 units sold (62.2 per cent of the brand’s total sales), a result that makes it the number one SUV in Italia across all engine variants and the third-best-selling model overall. June also marks the commercial launch of the New BYD Dolphin G DM-i, the first B-segment compact car designed for Europe featuring Super Hybrid Dual Mode plug-in technology. The model has already attracted over 3,000 orders and recorded 509 registrations, standing out for its range of up to 1,040 km, a record wheelbase of 2.61 metres and a 425-litre boot. Rounding off the range are the sales figures for the Seal U (662 units), Dolphin Surf (410 units), Seal 06, Sealion 7 and Seal.

On the communications front, BYD is launching a global campaign centred on the slogan “Emissions know no borders. The climate crisis knows no borders. Solutions shouldn’t either”, aimed at countering market fragmentation and promoting global decarbonisation through concrete solutions such as DM-i technology.

Growth is also evident in the main European markets. In Germany, monthly registrations reached 6,265 (+274%), bringing the half-year total to 26,264 units. In the UK, the brand recorded 6,236 cars in June (+37%), achieving the highest market share among the major European countries (2.93%). Performance also rose sharply in France, with 5,155 units (+383% for the month), and in Spain, with 4,872 deliveries (+124%), figures that double the respective results for the first half of the year.