Car Design Award 2025: Lotus, Ferrari and Renault win
At the Adi Design Museum, the winners of the Oscar for world car design, created in 1984 on the initiative of Auto&Design magazine, were honoured
2' min read
2' min read
The design teams Lotus for the Theory 1 concept car, Ferrari for the 12Cilindri and Renault for its Design Language brand are the winners of the Car Design Award 2025.
The award ceremony took place at the prestigious ADI Design Museum and, on this occasion, a talk entitled 'Emotional Design' was held: Domitilla Dardi, Design Historian, Andrea Rosati, Head of Strategic Design at Lotus Cars, Joaquin Garcia, Head of Design at Italdesign and Eugenio Lolli, Chairman & Ceo of Alcantara discussed the topic.
The Car Design Awards 2025
.The Car Design Award honours three categories: 'Concept Cars', 'Production Cars' and 'Brand Design Language' - the latter being awarded to the design team that has best worked on the consistency and transversality of the brand's design language across the entire product range.
The winners were chosen by a jury of experts, journalists from leading international automotive publications, for an objective assessment of the global automotive design scene, where Italy is represented by Silvia Baruffaldi, Editor of Auto&Design.
The winners and the reasons
.The Theory 1 concept won the prestigious award in the concept category as it is not only inspired by three iconic Lotus models from the past (Type 72, Esprit and Eleven) but is also true to Colin Chapman's never-ending quest to reduce components and thus weight. Innovation, sustainability, advanced technology and an immersive driving experience - just looking at it makes your heart race.
