The car market lost 5.1% in volume in Italy in July
Since January, the contraction has been close to 4%, according to Centro Studi Promotor, 2025 will close with a drop of 6.6% - Fiat tries to reverse the trend and grows by 8.9%
2' min read
2' min read
The month of July left behind registrations down 5.1% on the Italian market, a result that contributes to keeping volumes in negative territory since the beginning of the year, down 3.75% compared to January-July last year. The month just ended recorded 118,493 cars, projecting the result of the first seven months on the whole year, and taking into account the seasonality of car purchases, Centro Studi Promotor forecasts an annual volume of 1.456,070 million registrations for 2025, with a contraction compared to 2024 of 6.6%, equal to a gap of 24% on 2019.
So the gap widens, is the reasoning of the Observatory led by Gian Primo Quagliano, between the European performance, which is still weak and 19% below the pre-crisis level, and Italy's result, which shows a worsening situation as the months go by.
Against this backdrop, the Fiat brand tried to turn the corner, growing 8.9% for the month and closing in on a 10% share of the market, although volumes have been down 11% since the beginning of the year. Alfa Romeo and Citroen did well, while the other big players lost ground to Volkswagen (-8.3%) and Renault, which recorded a quarter of its volumes in the month compared to a year ago.
Among the new comers, MG (Saic Motors) continued its march, exceeding 3% market share, and Byd jumped to almost 2,000 registrations in the month, alongside Omoda/Jaecoo which reached 1,400 units. Tesla's crisis continues, with volumes down 30% since the beginning of the year compared to a year ago, while among the Germans, Mercedes and BMW are growing, while Audi is down 11% for the month, 4% since January.
As far as the outlook for the Italian market is concerned, some indications come from the monthly economic survey conducted by Centro Studi Promotor on Italian dealers, which suggests a situation of stagnation. In July, in fact, only 4% of the dealers surveyed declared a high level of order acquisition, while 14% declared a normal level and as many as 82% spoke of a low level of acquisition. Also consistent with these indications are the forecasts that dealers make for the next three to four months, a period in which one dealer in two expects further declines.
