Carel's strategy: more business in the USA and focus on innovation
Hi tech. The group wants to restore investment in research to 5-6% of revenues and use acquisitions to accelerate growth. The risk of economic slowdown
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On the one hand, the continued commitment to Research and Development. On the other hand, the objective of pushing sales especially in the United States. All this with an eye on integrating the latest acquisitions, primarily the Norwegian Kiona. They are among the priorities of Carel Industries to support the business.
Yes, the business. The Italian pocket-sized multinational, which completed a 200 million capital increase in 2023 and of which 'Lettera al Risparatore' heard from the top management, produces hi-tech solutions and components to improve energy efficiency and control air conditioning, air conditioning or refrigeration systems - and machinery. Regarding the first front ('Air conditioning'), the group is active - essentially - in the industrial, commercial and residential sectors. With regard, on the other hand, to 'Refrigeration' the focus is on supermarkets and 'food service' (refrigerators for the distribution of drinks and snacks).
L’America
Well: one priority - along with expansion in India, Asia and consolidation in Europe - is to push business in the United States. Carel is present in that region with two production plants (Pennsylvania and Oregon) and several sales subsidiaries. In 2023, the turnover in these markets was 97.1 million. Now the goal is to accelerate turnover. In this sense - it should be emphasised - the company has a good positioning in air conditioners for industry and data centres. On the other hand, penetration in both commercial 'Conditioning' and refrigeration is lower. In fact, there is still no presence in heat pumps. It is evident that there is a desire to push activity in the segments indicated. In order to do this, on the one hand Carel is aiming to further articulate the sales network; and on the other hand - although this hypothesis could materialise in 2025 - the road of increasing the production base is not excluded. A step, the latter, which will be achieved through M& A or organic growth ? The group replies that, to date, the question has not been addressed. That said, the company - pointing out that with respect to acquisitions as a whole it does not have a greater focus on Conditioning or Refrigeration - indicates that America is a market where shopping has a higher probability.
Technological Innovation
.So far the US. Another priority, however, is technological innovation. In general, Carel, which in 2023 - between Opex, Capex and specialised personnel costs - invested around 4% of its turnover in R&D, aims in the medium to long term to return to the 5-6% mark. These outlays have, among other things, contributed to the launch of Stone. That is, the fifth generation of the software development environment, which is then incorporated into the final product. The system enables the engineers of client companies to carry out, among other things, automatic real-time testing of code functionality. Not only that: on the one hand, it allows remote maintenance of the algorithm; and on the other, it supports the use of artificial intelligence. More. It facilitates the creation of digital twins to validate the hi-tech solution without having to build physical prototypes. In short: the company is pushing innovation and, in this case, development environments for edge software, which, moreover, is a powerful facilitator of hardware sales. That said, is there room for the same software in the cloud? Evidently yes. These are an important source of revenue. In the world of refrigeration, and supermarkets, one may for example recall the technological solutions that - via 'Software as a service' - offer the possibility of collecting data on the operation of refrigerated counters and, thus, of carrying out predictive maintenance.
But it is not just a question of software. Innovation also rhymes with reduced consumption (and costs). An example? In the area of data centres and 'Conditioning', reducing the use of water is crucial. To this end, the group has developed a coating - for the surface of heat exchangers - which requires less H2O to lower the temperature.



