Carnival, more revenue from individual cruise passengers and focus on costs
The strategy is for the ships themselves to be a destination. Geographical diversification limits the risks. The problem of geopolitics
6' min read
6' min read
Increasing revenue per cruise passenger. This is one of the manoeuvres that Carnival Corporation is carrying out to push the business on the expansion course. The strategy, on closer inspection, is clear from the profit and loss figures themselves. To realise this, one can look at the recent dynamics of the so-called Net yields per Avaliable lower berth day (Albd). That is, in simple terms: the average net revenue per available bed per day. Well, in the second quarter of 2025, the indicator was $200.07 compared to $186.6 in the same period last year. For the entire first half of the 2024-2025 financial year, on the other hand, revenue per unit stood at $192.61, which compares with $181.04 for the period from the beginning of December 2023 to the end of 31 May 2024. The numbers, in short, clearly show the path taken.
The moves.
Having said that, what are the means by which the objective is pursued? First there is the ticket front. Here the company aims to expand and improve the offer. Thus, through the new generation of ships, it offers, among other things, larger cabins and new attractions. This makes the ship itself a 'destination' in itself, which alone justifies higher fares. Not only that. Carnival is investing in its own ports and islands. One example? Celebration Key in the Bahamas (opened this year) where, among other things, water sports or dedicated live shows can be enjoyed. Again: on the one hand, the group is introducing more services to the ticket (from drinks to Wi-Fi to speciality restaurants); on the other, more attractive routes and itineraries are being identified which allow the cruise to be better priced.
But it is not just the ticket, there are also the on-board expenses. Here - evidently - the strategy is in synergy with that concerning tickets. Thus, for example, when one is in the private destination (in 2026 the renovation of Half Moon Cay, also in the Bahamas, will be completed), the passenger is offered 'premium' areas. Or, more generally, 'new' experiences such as water theme parks can be offered. It is a programme, which, at least in the last six months, has paid off. Ticket turnover rose by 7.2 per cent while 'on board' expenditure increased by more than 10 per cent.
Risks and employment .



