Registrations

Cars, Chinese brands run in November. Stable market in Italy

Byd approaches 3% market share in the month as MG, Omoda Jaecoo quintuples volumes since the beginning of the year - Fiat grows by 2% and reduces the decline since January to 2%

2' min read

Translated by AI
Versione italiana

2' min read

Translated by AI
Versione italiana

The month of November closed on the Italian market with 124,222 cars, essentially in line with last year except for -0.04%.

The result brings volumes in line with last year and minimally reflects the effect of the incentives for full electric cars, as registrations will gradually pick up in the coming weeks.

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The incentives, recalls Centro Studi Promotor, 'immediately after the opening of the platform of the Ministry of Enterprise and Made in Italy on 22 October, 55,680 cars were booked'. Without the contribution, the market would probably have recorded a negative result. The final balance for the January-November period closes at 1.417,621 million, a contraction on the same period last year of 2.4%.

Auto, Stella Li (BYD): "Con ATTO 2 DM-i batteremo chiunque"

In this context Fiat recovers more than 20% of volumes compared to the same month in 2024 and reduces its losses since the beginning of the year to 2.2%, while all other Stellantis brands mark the pace and register negative performances.

Chinese brands are in the running with Byd approaching a 3% market share, closing in on MG, and Omoda Jaecoo approaching a 2% market share for the month and quintupling volumes since the beginning of the year.

According to the Centro Studi Promotor headed by Gian Primo Quagliano, 2025 is expected to close at one and a half million registrations, more than 21% below the threshold of 2019 and in any case down on last year.

The impact of the incentive measure is more visible on the share of electric cars, which, according to Unrae calculations, rose from 5% in October to 12.2% in November.

The climate of opinion in the automotive sector is strongly influenced by the anticipation of the project that the European Commission will present on 10 December in an attempt to introduce corrective measures in the decarbonisation policy to support the competitiveness of European manufacturers.

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