Casa International chooses Milan to strengthen global development
At the upcoming Milan Design Week, the Turkish furniture group will present collections resulting from new collaborations to position itself in the high-end segment
The small tapestry workshop opened in Ankara in 1965 by Hasan Kasan, then a very young and enterprising entrepreneur, with no education and no resources, but full of energy, ambition and a great passion, that for the quality and style of Italian furniture.
History and Global Evolution
In 1992, the brand he founded took the name Casa (a play on words between the founder's surname and the Italian word 'casa'), which later became Casa International when, in 2015, Kasan decided to accelerate the internationalisation process of his company, positioning itself in the medium-high segment and entrusting the Italian designer Mauro Lipparini with the artistic direction of the collections.
Today, Casa International is a company with a turnover of 27 million euro in 24 countries, with 200 direct employees which rises to 600 if suppliers are also considered, and which also distributes Italian design brands of the calibre of Giorgetti, Poliform, Boffi and Rimadesio in Turkey. And if the heart of production is in the industrial plant in Ankara (35 thousand square metres in which everything is made by integrating craftsmanship with the most modern technologies), the creative mind of the brand is in Italia: not only because of the presence of the designers, but also because the company's research and development centre is based in Meda, from which 40% of the materials destined for processing in the Ankara plant transit. And Milan has been home to the group's largest flagship store (500 square metres a stone's throw from the Duomo) for the past three years.
Italy's strategic role
Hasan Kasan was able to see the first year of the shop's life, then unfortunately passed away, and today his energy and vision are carried on by his son Sedat Kasan, president and owner of Casa International, together with Kadri Çoklar, general manager of the Casa International Mondo sales office. Leading the Italian division is instead Silvia Pozzoli, managing director of Casa International Italia.
"Milan is the starting point of a new phase of growth that will see us increasingly committed to international development, also through collaborations and synergies with major Italian brands," said Çoklar as he announced the collections - the result of new collaborations with a wider group of Italian and French designers - that will be presented during Milan Design Week 2026. New collections that aim to strengthen the brand's positioning in the high-end segment, to gain market share in Europe. "We are looking to the future with the aim of consolidating our positioning in the high-end segment and bringing to the world an idea of furniture that combines tradition and innovation," confirmed Sedat Kasan. "We bring to the world products made with Italian raw materials and craftsmanship that we wanted to preserve over time," added Silvia Pozzoli. "Our goal is to grow in international markets, from hospitality to large structures, enhancing the dialogue between Italian culture and international production capacity.
