Cassina aims for stability. turnover up 50% in five years

In the context of a historical phase marked by geopolitical crises and economic uncertainty, the high-end furniture sector is moving cautiously, without abandoning its strategic trajectory. This is the framework in which Cassina fits in. International tensions and the ensuing climate of instability have now become structural and are also affecting high-end consumption. "If fashion and luxury have been going through a phase of reflection for a couple of years now, design is also affected, especially because of longer and more planned purchasing cycles," explains Luca Fuso, CEO of Cassina.

Yet the company's response is not tactical repositioning, but strategic continuity. The Meda-based company, founded in 1927 by Cesare Cassina, continues along "The Cassina Perspective", an approach that proposes complete, well-cared-for home environments, where the icons of modernism dialogue with innovative products, on the strength of an archive that spans 120 years and allows for a blend of eras and authors in a contemporary language. The aim is to overcome the logic of the single product to create authentic environments, capable of reflecting the personality of those who inhabit them. Innovations such as the entry into the walk-in wardrobe segment, with integrated solutions that extend design to the entire domestic space, from the entrance to the sleeping area, are part of this direction.

Geographically, growth in recent years is supported by dynamic markets such as Asia and Latin America, which remain key areas, but also by the Middle East, which is now suffering from the Gulf conflict. In Latin America, the company opened stores in Mexico City and Sao Paulo in 2025, while openings in Taipei (Taiwan) and Dalian in China are planned in the coming months.

2025 also saw Cassina play a leading role with the celebration of 60 years of the Le Corbusier collection, while for 2026 the company explores 'out-of-sector' contaminations with a collaboration with Persol.

Another strategic pillar is sustainability, now integrated into industrial processes. Cassina focuses on the circularity of products, designed from the outset to be disassembled and recycled at the end of their life. The use of innovative materials, such as recycled fibres alternative to down, is accompanied by a key principle: durability. 'A product that lasts longer is, in fact, more sustainable,' emphasises Fuso.