Chambers of Commerce Abroad, a Global Network for Made in Italy
In Cosenza the Annual Convention from 21 to 23 June: 200 delegates from 63 countries, representing the 86 Italian Chambers in the world
2' min read
2' min read
In an international geopolitical context characterised by growing tensions and uncertainties, 'the new geopolitics of exports requires ambitious direction, so that it increasingly takes into account the development of territories, companies, and communities. This is the conviction of Mario Pozza, president of Assocamerestero, the Association of Italian Chambers of Commerce Abroad, whose World Convention will be held in Cosenza from 21 to 23 June, with the participation of about 200 delegates from 63 countries, representing the 86 Italian Chambers in the world.
For a new globalisation
."Globalisation 2.0 must start from business communities," explains Pozza. The network of Italian Chambers abroad on this can play a fundamental role in offering operational tools to read the dynamics of the markets in real time in line with the current complexity'.
In 2024, Italian exports exceeded 620 billion euro, accounting for over 40% of the national GDP and confirming its position as one of the main drivers of economic growth. The trade surplus reached EUR 54.9 billion, testifying to the solidity of our production system and competitiveness on foreign markets. Added to this is the intangible but quantifiable value of the Made in Italy brand: according to an estimate conducted by Assocamerestero and Unioncamere, the Italy brand generates around 60 billion euro of added value every year, thanks to the propensity of foreign consumers to recognise a premium price for Italian products.
'A heritage,' Pozza stressed, 'that must be protected and enhanced with active policies and coordinated strategies at national and international level.
The Italian Chambers in the world carry out an action of 'economic intelligence', in Pozza's words, 'collecting data, anticipating trends, and providing concrete support in the regulatory, training, and commercial spheres. This is a strategic activity especially in markets that are now central to the rebalancing of Italian exports, such as China, where the demand for quality goods is growing, and Canada, which has strong trade relations and a favourable regulatory framework thanks to CETA. The emerging economies of Asia and Africa also represent increasingly significant opportunities.
