Channels estimates stable revenues for 2025. And the first Inn opens in Hong Kong

Its 91-year history is one of Canali's 'secret weapons', which, at this time in history, when faced with real conflicts, trade wars and a generalised crisis of confidence, relies on a formula that has withstood almost every kind of event and transformation since 1934.

The Triuggio, Brianza-based company was founded by Giacomo and Giovanni Canali and is still controlled by the same family. Narrating how 2025 began is Stefano Canali, president and CEO: 'Of what is happening in the world we tend to perceive all the negativity,' he says, 'but in some cases the trend is not so negative. While some companies, thanks to Trump's comments on tariffs, are experiencing a slowdown in sales in the US, for us, for example, the US market is experiencing double-digit growth in 2024. Of course, we still have a limited and concentrated presence in independent shops that seem to have reacted better than others, but we are happy: our brand is perceived as historic, reliable in terms of quality, with a consistent style and a fair and credible price'.

The quality-price ratio, according to Stefano Canali, is not only important for the so-called 'aspirational' consumer, who has been cut off from luxury, but also for 'the very important clients, who have high disposable income, but have changed their attitude: for them it is no longer appropriate to spend sums that they consider senseless'. Ours is a conservative forecast'.

90 per cent of Canali's revenues are generated abroad; of these, around 50 per cent are taken up by the USA and Canada, 30 per cent by Europe and the Middle East and 20 per cent by Asia. 2025 will also be an important year for Canali in terms of shop openings and reopenings, also across borders. Two out of all: 'We will reopen our Los Angeles flagship shop in Beverly Hills in July, after a total restyling, and, also in July, we will open a new flagship shop in Hong Kong, which will have the first Locanda Canali next door'.

Already last year Canali opened the Canali Café in China, a format designed to combine the shopping experience with an Italian-style café. The Hong Kong Locanda, according to Stefano Canali, "is a coherent extension of the idea we expressed through si Café in Beijing, with an Italian chef preparing Italian dishes next to our shop. A sort of cultural amplifier that also intercepts our customers' desire for unique and rewarding experiences'. China, although in a stalemate, remains for the Triuggio-based company 'an important market in which we want to continue to invest with targeted projects'.