Chiara Ferragni rises to 99% of the company that controls her brand
The influencer's announcement on social media: 'I have for the first time become a majority shareholder of Chiara Ferragni Brand'
1' min read
1' min read
'I have for the first time become the majority shareholder of Chiara Ferragni Brand'. This was announced on social media by the influencer herself, who has thus risen to 99%. "It's not just a question of shares or percentages: it's a beginning," she explains, defining "this decision" as "a concrete step. It's a choice to put my hands on my story again, without delegating, without pretending that everything is fine when it's not. It is taking on the weight and the beauty of leading, deciding, changing.
For Ferragni, it is about 'being free for the first time to carry on my brand and my name'. She further explains to her followers: 'I don't want to tell a fairytale, fairytales don't exist. But I know that I am trying to build something new. With effort, lucidity and responsibility. I'm not going to tell you about a perfect rebirth, I'm not experiencing that myself. I will tell you the reality: made of ups and downs, imperfect, mine. And this is the only point from which to start again'.
