China regulates influencers dealing with 'sensitive' topics: they must have a degree or ad hoc certification
The new law, in force since 25 October, concerns creators dealing with medicine, law, pedagogy or finance
In China, a law in force since 25 October regulates the work of influencers. Anyone who creates content on sensitive topics such as medicine, law, pedagogy or finance must now have formal qualifications in these fields. This is a bold step by the Cyberspace Administration of China (CAC) to combat disinformation, but it has also sparked heated discussions around the world about censorship, freedom of expression and the responsibility of influencers.
According to the new regulations, influencers in China who wish to speak on regulated topics must provide proof of their expertise, whether it be a degree, certification or professional credentials. E-commerce platforms such as Douyin (China's TikTok), Bilibili and Weibo will also play a role, verifying influencers' credentials and ensuring that content includes appropriate citations and disclaimers. For example, creators must clearly indicate when information comes from studies or is 'spiced' with artificial intelligence-generated elements. The new regulations are not limited to influencers. Platforms are now required to educate their users on their responsibilities when sharing content.
In addition, the Cac banned advertising for medical services and products, including supplements and health foods, to crack down on hidden promotions disguised as educational content.
What's happening in the rest of the world
Although the Chinese law is one of the strictest, it is not the only example of intervention to regulate influencers.
In Italy, last July Agcom established rules that include a code of conduct and sanctions for the most relevant influencers who do not respect them.
