Cars

Chinese cars, the brands on sale in Italy and those on the way

The supply of Chinese-made cars continues to increase, including conventional, hybrid and electric models

by Simonluca Pini

23 December 2025

2' min read

Translated by AI

Versione italiana

2' min read

Translated by AI

Versione italiana

The list of Chinese cars sold in Italy has grown exponentially, with new brands set to debut in 2026. In the Italian market, the label covers at least three different cases: brands born in China and sold through the official network; 'global' brands controlled by Chinese groups (or with production in China); local importers/brands marketing models of Chinese origin. Let's find out which Chinese cars already on sale in Italy are on our list and those on the way.

https://listino.motori24.ilsole24ore.com/auto-prezzi/

Chinese cars for sale in Italy

Starting in alphabetical order, Byd is one of the most active brands in Italy, with eleven models available. Moving on to Cirelli, the brand is Italian but the cars are Chinese. Cirelli falls into the category of local importers/brands that market models of Chinese origin. Scrolling down the list, we find Dfsk; imported into Italy by the China Car Company, it sells SUVs, commercial vehicles and plug-in hybrid cars such as the E5. Next comes Dongfeng, with four models marketed and also owner of the premium brand Voyah.

Returning to the import and rebranding concept, DR inaugurated the concept of an Italian brand specialising in the import of slightly modified Chinese models. The group led by Di Risio markets the Evo, Ich-X, Sportequipe and Tiger brands with the same philosophy. The same import and rebranding philosophy applies to Emc, an acronym for Eurasia Motor Company based in Brescia. Forthing, on the other hand, is a brand of Dongfeng Liuzhou Automobile, now present in Italy thanks to TC8, a company of the FTH Group. Chinese passport but also European ownership for Leapmotor, a brand within the Stellantis galaxy.

Chinese brands up and coming

The Chery group is present in Italy with the Omoda and Jaecoo brands, which will be joined in spring 2026 by the Lepas brand with the L8, L6 and L4 models, and later by the iCaur and Exlantis brands.

The Geely brand recently made its debut with the electric EX5, while as a group Geely is present indirectly with its own brands Volvo, Polestar, Lotus, Lynk&Co and with 50 per cent of Smart.

Among the Chinese brands that were the first to believe in the Italian market is MG, on the list since 2021, with over 100,000 cars sold in four years.

Completing the list of Chinese brands sold in Italy are Maxus for commercial vehicles and XPeng with two electric models.

Among the expected arrivals in 2026 is Changan, the fourth largest Chinese automotive group also present in Europe thanks to its Rivoli style centre in the province of Turin.